Thursday, June 2, 2011

Marketing Research

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
- Question
Position Bias is a possibility in ________Questions.
Correct Answer
Multiple choice
Your Answer
Checklist

Multiple Choice Single Answer

- Question
Verbalization of Attitude is known as :-
Correct Answer
Opinion
Your Answer
Response

Select The Blank

- Question
Respondent's imagination is tested in ________.
Correct Answer
Rorschach Test
Your Answer
Rorschach Test

Multiple Choice Single Answer

- Question
In the Internet era, qualitative research is possible through :-
Correct Answer
Chat sessions
Your Answer
Chat sessions

Multiple Choice Multiple Answer

- Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Not disclosed , Illiterate , Literate without formal schooling

Multiple Choice Multiple Answer

- Question
Constant Sum Scale can be used for :-
Correct Answer
How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday
Your Answer
How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment

Multiple Choice Single Answer

- Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale

Multiple Choice Single Answer

- Question
In cluster technique when the difference in rating of each attribute is added, this method is called as :-
Correct Answer
Single linkage
Your Answer
Average linkage

Multiple Choice Multiple Answer

- Question
Barometric methods of sales forecasting are :-
Correct Answer
Historical analogy , Product like cycle concept , Survey methods
Your Answer
Historical analogy , Product like cycle concept , Survey methods

Multiple Choice Single Answer

- Question
In data analysis, cross tabulation shows the relationship between :-
Correct Answer
Two or more variables
Your Answer
Two or more variables

Multiple Choice Multiple Answer

- Question
In simple regression Yc = a +byz where :-
Correct Answer
Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure
Your Answer
a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure

True/False

- Question
In conjoint analysis ranking involves complex trade offs.
Correct Answer
True
Your Answer
True

Select The Blank

- Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion

Select The Blank

- Question
The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters.
Correct Answer
State Re-organization Commission
Your Answer
State Re-organization Commission

True/False

- Question
Most of the organizations hire outside agencies to carry out extensive research.
Correct Answer
True
Your Answer
True

Select The Blank

- Question
Bibliography contains ________.
Correct Answer
Information of references and secondary data
Your Answer
Information of references and secondary data

Multiple Choice Multiple Answer

- Question
Diagnostic methods of sales forecasting are :-
Correct Answer
Delphi method , Munshi Forecasts , Last Horse method
Your Answer
Munshi Forecasts , Last Horse method , Delphi method

Multiple Choice Single Answer

- Question
Identify the Close ended
Question type :-
Correct Answer
Scales
Your Answer
Probing questions

Multiple Choice Single Answer

- Question
Which scale uses numbers as labels only?
Correct Answer
Nominal Scale
Your Answer
Nominal Scale

Multiple Choice Single Answer

- Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-
Correct Answer
Ordinal Scale
Your Answer
Ordinal Scale

Match The Following
Question
Correct Answer
Your Answer
Cluster Analysis
Relatively homogeneous group
Relatively homogeneous group
Regression analysis
Relationship between given variable and no. of other variables
Relationship between given variable and no. of other variables
Cojoint analysis
Optimum product design application
Optimum product design application
Factor Analysis
A class of procedures for data reduction and summarization
A class of procedures for data reduction and summarization

True/False

- Question
Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer

- Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

True/False

- Question
In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer
False
Your Answer
True

Select The Blank

- Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum

Select The Blank

- Question
Informal interview is a ________ format of data collection.
Correct Answer
Unstructured
Your Answer
Unstructured

Multiple Choice Multiple Answer

- Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Forced Exposure test , Consumer Panels

Multiple Choice Multiple Answer

- Question
This
Question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?
Correct Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches
Your Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

Multiple Choice Single Answer

- Question
Mean or average value is used to estimate when data have been collected using :-
Correct Answer
Interval or ratio scale
Your Answer
Interval or ratio scale

Match The Following
Question
Correct Answer
Your Answer
Ranking
Several alternatives compared with each other at same time
Several alternatives compared with each other at same time
Scaling technique
Quantify a qualitative data
Projective technique
Double barreled questions
Several responses at once
Several responses at once
Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers

Multiple Choice Single Answer

- Question
The unit about which information is collected for analysis is called:-
Correct Answer
Element
Your Answer
Element

True/False

- Question
In exploratory research, the sample is very large and represents a class.
Correct Answer
False
Your Answer
False

True/False

- Question
Data published by the audit bureau of circulation is an external published data.
Correct Answer
True
Your Answer
True

Select The Blank

- Question
The clients or organization should do the comparison of defined research problem with ________.
Correct Answer
Other problems that need to be studied
Your Answer
Budget

Multiple Choice Multiple Answer

- Question
Adhoc methods for determining Sample size are :-
Correct Answer
Rules of thumb , Budget constraint , Comparable studies
Your Answer
Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple Answer

- Question
A good Research Design should ensure that the data is gathered :-
Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely

True/False

- Question
A Specific change in lifestyle is indicated through Demography
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer

- Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research






True/False
- Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer

- Question
Diagrammatic Rating scale is best used for :-
Correct Answer
Rural Respondents , Children , Illiterate Respondents
Your Answer
Children , Illiterate Respondents

Select The Blank

- Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test


Select The Blank
- Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Conclusive Research

True/False

- Question
Attitudes are measured through scaling and projective techniques.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer

- Question
Clarity of questions and instructions for filling the form is essential in :-
Correct Answer
Mail survey
Your Answer
Mail survey

Multiple Choice Single Answer

- Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.

True/False

- Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False

Select The Blank

- Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Multiple Choice Multiple Answer

- Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda

Multiple Choice Multiple Answer

- Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research

Multiple Choice Single Answer

- Question
Checklists are useful for :-
Correct Answer
Factual data
Your Answer
Factual data

Multiple Choice Single Answer

- Question
Evaluating the 
Question content is the :-
Correct Answer
4th step
Your Answer
3rd step

Multiple Choice Multiple Answer

- Question
Multidimensional scaling consist of :-
Correct Answer
Attribute data , Non attribute data , Similarity and preference
Your Answer
Attribute data , Non attribute data , Similarity and preference

Multiple Choice Multiple Answer

- Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Select The Blank

- Question
________are used for National Panel Studies.
Correct Answer
Quota controls
Your Answer
Quota controls

Multiple Choice Multiple Answer

- Question
The objectives of marketing research are
Correct Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Single Answer

- Question
The long form of IMRB is :-
Correct Answer
Indian Market Research Bureau
Your Answer
Indian Market Research Bureau

True/False

- Question
Determining the Questionnaire structure is the first step of process of Questionnaire design.
Correct Answer
False
Your Answer
False

True/False

- Question
Brand image building is not important in case of industrial product for quality.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer

- Question
Economic indicators in survey method of sales forecasting are :-
Correct Answer
Leading , Co-incident , Lagging
Your Answer
Leading , Co-incident , Lagging

Multiple Choice Single Answer

- Question
A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis

True/False

- Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False

Select The Blank

- Question
Factor analysis is based on linear relationship through which ________ is derived.
Correct Answer
Factor loading
Your Answer
Factor loading

Multiple Choice Single Answer

- Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications

Select The Blank

- Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data

Multiple Choice Single Answer

- Question
In Delphi method experts or knowledgeable people are invited to give their forecast :-
Correct Answer
Without giving reasons
Your Answer
Without giving reasons

Select The Blank

- Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative

Select The Blank

- Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques

Multiple Choice Single Answer

- Question
Short range forecast is done for the duration of :-
Correct Answer
Upto 1 year
Your Answer
Upto 1 year

Select The Blank

- Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps

Multiple Choice Multiple Answer

- Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Select The Blank

- Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test

Multiple Choice Multiple Answer

- Question
Pretesting of Questionnaire includes testing of :-
Correct Answer 
Question content , Time taken to answer questions , Categorisation
Your Answer
- Question content , Time taken to answer questions , Categorisation

Multiple Choice Multiple Answer

- Question
The respondents in the research of Pharma companies are :-
Correct Answer
Doctors , Patients , Pharmacists
Your Answer
Doctors , Patients , Pharmacists

Multiple Choice Single Answer

- Question
Top of mind recall is observed in :-
Correct Answer
Attitude Research
Your Answer
Attitude Research

True/False

- Question
In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion.
Correct Answer
False
Your Answer
False

Select The Blank

- Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection

Match The Following
Question
Correct Answer
Your Answer
Post launch research
Usage and attitude
Usage and attitude
Target respondents
Doctors
Dealers
Sampling procedure
Area sampling
Area sampling
Pre launch research
Clinical trials and formulations
Clinical trials and formulations

True/False

- Question
Sample size tends to be inversely proportional to cost of sampling.
Correct Answer
True
Your Answer
True

Select The Blank

- Question
________ can be used for the diagrammatic rating scale.
Correct Answer
Pictures
Your Answer
Pictures

True/False

- Question
The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer

- Question
While formulating the research purpose the following points should be taken into consideration :-
Correct Answer
What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research?
Your Answer
What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research?

True/False

- Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer

- Question
A list of population members used to obtain a sample is known as the:-
Correct Answer
Sampling frame
Your Answer
Sampling frame

True/False

- Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer

- Question
Sales forecast helps to decide the :-
Correct Answer
Purchase of inventory
Your Answer
Market potential

Multiple Choice Multiple Answer

- Question
A good Research Design should ensure that the data is gathered :-
Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely , Economically

True/False

- Question
In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer

- Question
The conjoint analysis helps to enable company's to :-
Correct Answer
Conduct brand swot analysis
Your Answer
Conduct brand swot analysis

True/False

- Question
In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer
True
Your Answer
True

Select The Blank

- Question
In industrial product research, newer raw materials are studied for ________ and functional advantages.
Correct Answer
Pricing
Your Answer
Pricing

Multiple Choice Single Answer

- Question
What is Executive Report?
Correct Answer
Report for decision makers
Your Answer
Report for decision makers

Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Pune
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi

Multiple Choice Multiple Answer

- Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Select The Blank

- Question
Market Research is a ________ industry in India.
Correct Answer
Growing
Your Answer
Growing


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