Research Methodology & Statistical Quantitative Methods-1

Research Methodology & Statistical Quantitative Methods

LIST OF ATTEMPTED QUESTION-S AND ANSWERS
Select The Blank
*Question-________ is a current liability.
Correct Answer Trade credit
Your Answer Trade credit
Multiple Choice Multiple Answer
*Question-Marketing category of the Project report consists of :-
Correct Answer Target market , Market potential , Pricing policy
Your Answer Target market , Market potential , Pricing policy
Select The Blank
*Question-Under the SPACE Model, Customer loyalty is determined under the ________ dimension.
Correct Answer Company’s competitive advantage
Your Answer Company’s competitive advantage
Multiple Choice Single Answer
*Question-Sources of funds include :-
Correct Answer Increase in secured borrowing
Your Answer Increase in secured borrowing
True/False
*Question-It is mandatory for each unit to obtain necessary clearance from Pollution Control Authorities before setting up any project.
Correct Answer True
Your Answer False
Multiple Choice Single Answer
*Question-A project objective which states “What’ is to be viewed” is termed as :-
Correct Answer Strategic perspective
Your Answer Strategic perspective
Select The Blank
*Question-________ tries to have what the customer will want- where, when, in what form and at what price.
Correct Answer Marketing
Your Answer Marketing
True/False
*Question-Debt Service Coverage Ratio is one of the most important ratios calculated by the bankers or financial institutions giving long term finance to the organisation.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
*Question-Management qualities includes :-
Correct Answer Honesty , Financial resources , Initiative
Your Answer Honesty , Financial resources , Initiative
Multiple Choice Single Answer
*Question-The second phase of the technical appraisal which focuses upon appraising the likely technical gaps consists of :-
Correct Answer Problems faced during the Construction and Project implementation
Your Answer Problems faced during the Construction and Project implementation
True/False
*Question-A project is unique and no two projects are similar.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
*Question-Land and site development cost includes cost of :-
Correct Answer Gates
Your Answer Gates
Multiple Choice Single Answer
*Question-A project objective which states What “achieving it ” would cost is known as :-
Correct Answer Finance cost aspect
Your Answer Finance cost aspect
Select The Blank
*Question-________ in assets involves outflow of funds.
Correct Answer Increase
Your Answer Increase
Match The Following
*Question-Correct Answer Your Answer
Management problems Lack of exposure Lack of exposure
Management Quality Initiative Initiative
Management Perception Aspiration level/ conservative Aspiration level/ conservative
Organisational Climate Person oriented Person oriented
Match The Following
*Question-Correct Answer Your Answer
Source of funds Depreciation Equity capital
Fixed assets Building Building
Current assets Debtors Debtors
Current liability Trade credit Trade credit
Multiple Choice Single Answer
*Question-Disposal of fixed assets is categorised under :-
Correct Answer Miscellaneous
Your Answer Miscellaneous
True/False
*Question-The emphasis of a finance manager should be on taking a synergistic view of the project rather than looking at it only from the financial aspects.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
*Question-Geographic market appraisal answers to :-
Correct Answer Where do the customers live?
Your Answer Where do the customers live?
Multiple Choice Single Answer
*Question-Every project involves financial outlay which can be referred to as :-
Correct Answer Project finance
Your Answer Project finance
Select The Blank
*Question-________ occupies a unique position in the macro economic development which helps in induction of new technology and facilitates, greater efficiency as well as higher productivity.
Correct Answer Investment
Your Answer Production
Multiple Choice Single Answer
*Question-The basic characteristic of a project is :-
Correct Answer That it involves current outlay of funds in expectation of future benefits
Your Answer That it involves current outlay of funds in expectation of future benefits
Multiple Choice Single Answer
*Question-Pre-operative expenses include :-
Correct Answer Interest on deferred payments
Your Answer Interest on deferred payments
Multiple Choice Multiple Answer
*Question-Advantages of fund flow statement are :-
Correct Answer It determines financial consequences of the business operations , It enables the firm to plan its financial resources properly , It helps as a reliable guide for the future requirement of funds
Your Answer It determines financial consequences of the business operations , It considers non-fund transactions , It enables the firm to plan its financial resources properly
True/False
*Question-Managerial problems in a project are the most pervasive.
Correct Answer True
Your Answer True
True/False
*Question-In the BCG Matrix “DOGS” indicate products which are generally during the stage of Decline of a Product Life Cycle.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
*Question-The applications of cash are :-
Correct Answer Purchase of fixed assets , Payment of long term loans
Your Answer Purchase of fixed assets , Payment of long term loans , Issue of new machinery
True/False
*Question-Debt Equity ratio is a ‘Solvency ratio’.
Correct Answer True
Your Answer True
True/False
*Question-Current assets includes stock-in-process.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
*Question-A project objective can be said to have the following dimensions viz.:
Correct Answer Strategic perspective , Time span , Finance cost aspect
Your Answer Strategic perspective , Time span , Finance cost aspect
Multiple Choice Single Answer
*Question-Liabilities side of Balance sheet includes :-
Correct Answer Unsecured loans
Your Answer Unsecured loans
Multiple Choice Single Answer
*Question-The rate of discount which would equate the present value of investments to the present value of benefits over the life of the project is known as :-
Correct Answer Internal rate of return
Your Answer Internal rate of return
Select The Blank
*Question-A Project has a ________ represented by growth, maturity and decay.
Correct Answer Life cycle
Your Answer Life cycle
Multiple Choice Multiple Answer
*Question-After the SPACE chart is constructed, we would normally get any one of the following basic strategic postures :-
Correct Answer Aggressive Posture , Competitive Posture , Defensive Posture
Your Answer Aggressive Posture , Competitive Posture , Defensive Posture
Select The Blank
*Question-________ is the summary of cash book or Receipts and Payments statement.
Correct Answer Cash flow statement
Your Answer Cash flow statement
Multiple Choice Single Answer
*Question-The point at which the unit neither earns profit nor incurs loss is known as :-
Correct Answer Break Even Point
Your Answer Break Even Point
Multiple Choice Multiple Answer
*Question-In the Detailed Project Report, Marketing aspects includes :-
Correct Answer Demand forecasting , Promotion , Distribution
Your Answer Demand forecasting , Promotion , Distribution
Multiple Choice Multiple Answer
*Question-The various aspects which need to be considered while assessing Project finance financing are :-
Correct Answer Environmental factors , Risk involved , Managerial compensation
Your Answer Environmental factors , Risk involved , Managerial compensation
Multiple Choice Multiple Answer
*Question-Casual methods of Demand forecasting consists of :-
Correct Answer Consumption-level method , Econometric method
Your Answer Consumption-level method , Econometric method
Select The Blank
*Question-Under ________ method, the forecasts are modified in the light of observed errors.
Correct Answer Exponential smoothing
Your Answer Exponential smoothing
Multiple Choice Multiple Answer
*Question-Provision for tax can be treated as :-
Correct Answer Item of current liabilities , Added back to the profit as per profit and loss account to arrive at operating profits
Your Answer Added back to the profit as per profit and loss account to arrive at operating profits , Item of current assets , Item of working capital
Select The Blank
*Question-Retained earnings indicates that whatever profits are earned by the company are not distributed by it by way of ________ but are kept aside for use in future for expansion or other purpose.
Correct Answer Dividend
Your Answer Dividend
Multiple Choice Single Answer
*Question-Infrastructural projects include :-
Correct Answer Power Generation and Distribution
Your Answer Power Generation and Distribution
Multiple Choice Single Answer
*Question-The ratio that roughly measures the company’s potential reserve of cash is termed as :-
Correct Answer Net Working capital to total assets
Your Answer Net Working capital to total assets
Select The Blank
*Question-Name and designation of the chief executive comes under the ________ category.
Correct Answer General
Your Answer General
Multiple Choice Single Answer
*Question-Miscellaneous fixed assets includes :-
Correct Answer Cables
Your Answer Cables
Multiple Choice Single Answer
*Question-In the Cash flow statement, the sources of funds include
Correct Answer Share Issue
Your Answer Share Issue
LIST OF ATTEMPTED QUESTION-S AND ANSWERS
Multiple Choice Multiple Answer
*Question-The permanent requirement of working capital should be financed out of :-
Correct Answer Debentures , Cash Profits , Shares
Your Answer Debentures , Cash Profits , Shares
Multiple Choice Multiple Answer
*Question-The sources of long term and medium term finance are :-
Correct Answer Equity shares , Public deposit
Your Answer Equity shares , Bridge loan , Public deposit
Multiple Choice Single Answer
*Question-The emphasis of the Banks and Financial institutions particularly in India has shifted from ‘Sanctions’, ‘Disbursements’ and ‘Security-orientation’ to ‘Recovery/Recycling’ and :-
Correct Answer Activity orientation
Your Answer Activity orientation
Multiple Choice Single Answer
*Question-Technology, design, layout of the plant as well as inputs and infrastructural facilities are to be considered under :-
Correct Answer Technical appraisal
Your Answer Financial appraisal
Select The Blank
*Question-Detailed Project Report is generally prepared from a ________ report with additional information.
Correct Answer Feasibility
Your Answer Feasibility
True/False
*Question-A high debt equity ratio may indicate that the financial stake of the creditors is more than that of the owners.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
*Question-The formula for Break Even Point is :-
Correct Answer Fixed cost / ( Sales Price – Variables)
Your Answer (Profit after tax +Depreciation + Interest)/ Interest
Multiple Choice Single Answer
*Question-Receivables is categorised under :-
Correct Answer Current assets and liabilities
Your Answer Material inputs and utilities
Multiple Choice Multiple Answer
*Question-Ratios relating to working capital are :-
Correct Answer Current ratio , Internal measure , Quick ratio
Your Answer Current ratio , Debt Equity ratio , Internal measure
Select The Blank
*Question-Longer the duration of production cycle, higher the requirement of ________.
Correct Answer Working capital
Your Answer Fixed assets
Multiple Choice Multiple Answer
*Question-In the Detailed Project Report, Management aspects includes :-
Correct Answer Determination , Organisation Building , Person / system oriented
Your Answer Organisation Building , Person / system oriented , Promoter’s equity / stake
True/False
*Question-Financial analysis based on accounting ratios will give mis-leading results if the effects of changes in price level are not taken into account.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
*Question-In the Detailed Project Report, Technical aspects includes :-
Correct Answer Plant capacity , Quality standards , Raw material requirement
Your Answer Plant capacity , Quality standards , Raw material requirement
Select The Blank
*Question-Inflow of funds may not necessarily result in ________.
Correct Answer Inflow of cash
Your Answer Decrease in funds
Multiple Choice Multiple Answer
*Question-Building cost consists of :-
Correct Answer Factory building , Auxiliary buildings , Administrative block
Your Answer cost of development , Factory building , Auxiliary buildings
Match The Following
*Question-Correct Answer Your Answer
Increase in current liabilities Decreases working capital Stability of funds
Increase in liabilities Inflow of funds Inflow of funds
Decrease in liabilities Outflow of funds Increases working capital
Increase in current assets Increases working capital Outflow of funds
Select The Blank
*Question-Sometimes the term ________ is interpreted as cash equivalent i.e. cash and marketable securities.
Correct Answer Fund
Your Answer Fund
True/False
*Question-Name of the finance manager comes under the Project organisation category of the Project report.
Correct Answer True
Your Answer False
True/False
*Question-Change in the project concept itself may lead to cost and time overrun.
Correct Answer True
Your Answer True
True/False
*Question-The maximum Seed Capital assistance provided by IDBI under the project will be restricted to 50% of the required promoter’s contribution or Rs. 50 lakhs whichever is lower.
Correct Answer False
Your Answer True
Match The Following
*Question-Correct Answer Your Answer
Project organisation Finance manager Completion date of the project
General category of Project report Location of factory Reasons for cost escalations
Cost aspect of the project report Consultancy fees Finance manager
Financing plan Unsecured loans Location of factory
True/False
*Question-Trend projection method is the important technique for forecasting demand.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
*Question-Production and sales aspect of Visit report consists of :-
Correct Answer Utilisation of installed capacity , Input availability , Sales trends
Your Answer Utilisation of installed capacity , Input availability
Multiple Choice Multiple Answer
*Question-The sources of cash are :-
Correct Answer Cash from operations , Sale of machinery , Issue of new shares
Your Answer Purchase of fixed assets , Cash from operations , Sale of machinery
Multiple Choice Multiple Answer
*Question-External sources of cash are as follows :-
Correct Answer Issue of new shares , Long term loans , Short term borrowings
Your Answer Issue of new shares , Long term loans , Short term borrowings
True/False
*Question-Production line diagrams show the organisation structure of the project along with information on location, personnel required for various departments, and their inter-relationship.
Correct Answer False
Your Answer True
Select The Blank
*Question-________ is a current asset
Correct Answer Book debts
Your Answer Book debts
Select The Blank
*Question-The company having ________, is appropriate for the strategic posture of Defensive under the SPACE approach.
Correct Answer Lacks both competitive advantage as well as financial strength and belongs to a not so attractive industry, operating in an unstable environment
Your Answer High financial strength, high industrial strength, enjoying a competitive advantage and belonging to an attractive industry, operating in a relatively stable environmental conditions
Multiple Choice Single Answer
*Question-Management aspect of detailed project report includes
Correct Answer Organisation structure
Your Answer Demand forecasting
Select The Blank
*Question-________ profitability reduces the strain on working capital.
Correct Answer High
Your Answer High
Multiple Choice Multiple Answer
*Question-The following are the sources of funds :-
Correct Answer Operating Profit , Non operating Income
Your Answer Operating Profit , Operating Loss , Non operating Income
Multiple Choice Single Answer
*Question-The cash flow of all the years during the expected life of the project are discounted at a pre-determined cut off rate and :-
Correct Answer Net Present value is obtained
Your Answer Internal rate of return is obtained
Multiple Choice Multiple Answer
*Question-The objectives of the funds flow statement is as follows :-
Correct Answer To find out the uses of loans raised by the business , To indicate the financial strength and weakness of the business , To help to understand the changes in assets as well as asset sources which are not revealed by the income statement
Your Answer To find out the uses of loans raised by the business , To indicate the financial strength and weakness of the business , To help to understand the changes in assets as well as asset sources which are not revealed by the income statement
Multiple Choice Single Answer
*Question-Cost of materials include :-
Correct Answer Cost of components and consumable stores
Your Answer Cost of electricity
True/False
*Question-The Detailed Project report must indicate the gestation period of the project.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
*Question-Strategic Position and Action Evaluation Model :-
Correct Answer Is an approach to hammer out an appropriate strategic posture for a firm and its individual business
Your Answer Which is highly respected for the sophistication, maturity and quality in its planning systems
Select The Blank
*Question-Location of the factory comes under the ________ category of the Project report.
Correct Answer General
Your Answer General
Select The Blank
*Question-Retained earnings is a source of ________ finance.
Correct Answer Internal
Your Answer Internal
Multiple Choice Multiple Answer
*Question-General category of the Project report consists of :-
Correct Answer Name of the Industrial concern , Proposed product , Location of the factory
Your Answer Name of the Industrial concern , Proposed product , Location of the factory
Select The Blank
*Question-Short term finance is normally for a period upto ________ year.
Correct Answer One
Your Answer Two
Multiple Choice Single Answer
*Question-Appointments made at senior level during the half-year is categorised under :-
Correct Answer Organisation and management
Your Answer Current assets and liabilities
Select The Blank
*Question-Commission outstanding is ________ of funds.
Correct Answer Application
Your Answer Application
Multiple Choice Single Answer
*Question-The statement which shows the movement of cash into and out of firm’s kittie is known as :-
Correct Answer Cash flow statement
Your Answer Profit and Loss statement
Multiple Choice Single Answer
*Question-Cost of utilities include :-
Correct Answer Cost of electricity
Your Answer Cost of components and consumable stores
Multiple Choice Single Answer
*Question-Marketing aspect of Detailed Project report includes :-
Correct Answer Demand forecasting
Your Answer Detailed Project Engineering
True/False
*Question-In both the extreme situations of trade cycles i.e. Inflation and depression, requirement of working capital may be high.
Correct Answer True
Your Answer False
Multiple Choice Multiple Answer
*Question-While choosing the location for a project, the following factors should be considered :-
Correct Answer Proximity to raw materials and markets , Availability of infrastructure , Government policies and other factors
Your Answer Proximity to raw materials and markets , Plant capacity , Availability of infrastructure

MARKETING MANAGEMENT -3

MARKETING MANAGEMENT

True/False
Question -A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question -It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Statistical quality control


Select The Blank
Question -________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective


Multiple Choice Multiple Answer
Question -The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Buyer mix


Select The Blank
Question -Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Objectives


Multiple Choice Single Answer
Question -What is Market development?
Correct Answer Existing product-New market
Your Answer New product-New market


Multiple Choice Multiple Answer
Question -Income,occupation,education, age,marital status are factors
of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic


Select The Blank
Question -There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use


Multiple Choice Multiple Answer
Question -These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Quality control is tough


Multiple Choice Multiple Answer
Question -Planning of long term strategies are based on following
factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment,
Organisation mission , Resources


Select The Blank
Question -Competition tends to focus on ________ as a product moves
through its life cycle.
Correct Answer Price
Your Answer Quality


Select The Blank
Question -The onus of advertising, pricing and sales promotion
policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral


Select The Blank
Question -________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive


True/False
Question -Market foreacsts are available from sources like government
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question -Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Customer , Middlemen , Warehouse operators


True/False
Question -Consumer behaviour is more challenging across international
border.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question -Manufacturers offering variety of price promotions to their
middlemen is called
Correct Answer Trade promotion
Your Answer Trade-in allowance


Select The Blank
Question -Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost


Multiple Choice Multiple Answer
Question -Money is invested by way of
Correct Answer Debt , Equity
Your Answer Risk , Equity


Select The Blank
Question -________ describes a person's favourable or unfavourable
action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes


Multiple Choice Single Answer
Question -Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales


Match The Following
Question -Correct Answer Your Answer

Wide market coverage is achieved. Intensive distribution. Intensive
distribution.

Helps in the process of matching demand and supply. Marketing channel
Marketing channel

No intermediaries between producer and consumer. Direct channel
Direct channel

Combining two or more levels of a channel under one participant's control.
Vertical integration Vertical integration

True/False
Question -Logistics is an area of potentially high cost saving and
improves customer satisfaction.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question -Decline in buying power due to price levels rising more
rapidly than income is called
Correct Answer Inflation
Your Answer Inflation


True/False
Question -In pure competition many sellers and buyers are there and
have major effect on demand and supply of the product's market price
Correct Answer False
Your Answer True


Select The Blank
Question -________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Market tests


Multiple Choice Single Answer
Question -This strategic posture invests sufficiently to stay in the
race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play


Multiple Choice Single Answer
Question -As a person acquires additional units of a product, the
amount of satisfaction(each unit adds to total satisfaction), is less than
the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility


Multiple Choice Single Answer
Question -New product forms and brands enter in which stage of product
life cycle?
Correct Answer Growth
Your Answer Introductory


Select The Blank
Question -________ leads to generalisation where similar stimulus
generate the same kind of response
Correct Answer Reinforcement
Your Answer Cues


True/False
Question -Marketer should keep company's mission and marketing
objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question -Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Technology , Social class , Culture


Multiple Choice Multiple Answer
Question -Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media


True/False
Question -After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question -Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer


Multiple Choice Multiple Answer
Question -Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government
market
Your Answer Reseller market , Industrial market , Government market


Multiple Choice Multiple Answer
Question -Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology , Predictive , Experimental


Multiple Choice Single Answer
Question -A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


True/False
Question -"Idea screening" stage reduces the number of ideas based on
company's criteria.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question -Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Late adopters , Laggards


True/False
Question -Secondary data is cheaper and faster to collect than primary
data
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question -This method enables the forecaster to take into
consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis


Select The Blank
Question -Wholesalers and retailers help manufacturer in carrying
________ flow to final buyers.
Correct Answer Title
Your Answer Title


True/False
Question -"Promotion" is considered in conjunction with "Convenience"
.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question -To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of
marketing effort
Your Answer Sales revenue generated is more than cost of marketing
effort


Multiple Choice Multiple Answer
Question -Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting ,
Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying
market trends , MIS formation


Match The Following
Question -Correct Answer Your Answer

Motivational research It analyses consumer motives It is used to
forecast future values such as sales revenue etc

Historical research Uses past experiences to find solutions Uses past
experiences to find solutions

Survey research Obtains data from respondents in person Obtains data from
respondents in person

Experimental research One factor is constant and holding other factors
Tests hypothesis about the relationship between dependent variables

at 3:47 AM 1 comments Links to this post  

Labels: Marketing Management(Set-V)

Marketing Management - 17

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Question -The key to successful new product introduction lies in a
systems approach.
Correct Answer True
Your Answer True

Question -Executive judgement technique may be used to supplement
other techniques
Correct Answer True
Your Answer True

Question -Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message

Your Answer Sender transmits message , Receiver receives message ,
Message has meaning

Question -Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures
only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the
cost of producing , It uses time as a unit of measure

Question -________ occurs when people inspite of being qualified and
experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Underemployment

Question -Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer

Question -Product, place and promotion elements in the marketing mix
are viewed as cost factors.
Correct Answer True
Your Answer True

Question -Advantage of multi-variate segmentation is :
Correct Answer More information about available people
Your Answer More information about available people

Question -________ is some characteristic of people in the market that
helps in dividing it.
Correct Answer Factor
Your Answer Segment

Question -Interpersonal communication is between:
Correct Answer Source and receiver
Your Answer Source and receiver

Question -________ provides more information than Advertising and is
relatively inexpensive.
Correct Answer Publicity
Your Answer Publicity

Question -________ is an important tool for planning and controlling
the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Question -Correct Answer Your Answer

Strategic organisational planning Top Management How to achieve
objectives

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives Top Management

Policies Constraints that limits the alternatives available
Constraints that limits the alternatives available

Question -A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer One thing of value , Two things of value , Agreed upon
conditions

Question -The most common criteria for classifying products is based
on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour

Question -Correct Answer Your Answer

Air-freight It is the best quality type of transportation available.
The advantage is speed and flexibility in carrying small loads.

Inventory carrying cost It increases as the quantity ordered increases. It
increases as the quantity ordered increases.

Order processing cost It decreases as the quantity ordered increases. It
decreases as the quantity ordered increases.

Pipe-line It is used to transport petroleum products to refineries.
It is used to transport petroleum products to refineries.

Question -For ________ items, reseller reorders goods when inventory
gets low
Correct Answer Standard
Your Answer Standard

Question -How does 'structure' reduce internal uncertainity arising
out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Control mechanism , Departmentalisation

Question -________ is a part of the company that has a separate
mission and objectives
Correct Answer SBU
Your Answer Strategic planning

Question -These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Mechanised and automated ,
Quality control is tough

Question -Groups having a direct influence on a person are called
Correct Answer Membership groups
Your Answer Membership groups

Question -Prosperity stage in business cycle is also called
Correct Answer Boom
Your Answer Boom

Question -An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars

Question -Minimum number of segments in a multi segment strategy:
Correct Answer 2
Your Answer 2

Question -Rise and fall of interest rates has a major effect on
consumer's decision to buy products on credit
Correct Answer True
Your Answer True

Question -________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Marketing mix

Question -Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Discounts , Samples

Question -These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer Big bets

Question -Which is the shortest marketing channel for an industrial
product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Consumer

Question -"Image building" objectives are common in which type of
market structure?
Correct Answer Oligopoly
Your Answer Competition

Question -Major reason for success for new product is ________
product.
Correct Answer Superior
Your Answer Well advertised

Question -After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True

Question -Augmented product includes the actual product plus any
additional services such as maintenance, intallation etc.
Correct Answer True
Your Answer True

Question -Style of a company are the patterns of actions taken by
members of top management over a period of time
Correct Answer True
Your Answer True

Question -Product ________ plays a major role in distribution
strategy.
Correct Answer Awareness
Your Answer Promotion

Question -This strategic posture invests sufficiently to stay in the
race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play

Question -Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return

Question -Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Prestige , Odd , Leader

Question -________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Satisfaction

Question -It is the relative difficulty in understanding or using the
product
Correct Answer Complexity
Your Answer Complexity

Question -Customers are brand,style and type conscious when buying
________ products.
Correct Answer Special
Your Answer Shopping

Question -MIS provides marketers with the right amount and type of
information in a timely fashion.
Correct Answer True
Your Answer True

Question -Market segmentation is the decision to identify different
groups that compose the market and to develop specific product for each of
these groups.
Correct Answer False
Your Answer True

Question -Learning consists of
Correct Answer Cues , Drives , Response
Your Answer Cues , Drives , Response

Question -Types of strategic business units are :
Correct Answer Stars , Cash cows , Question -marks
Your Answer Stars , Cash cows , Question -marks

Question -Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor , Credibility

Question -Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer False

MARKETING MANAGEMENT -2

 MARKETING MANAGEMENT


Match The Following
Question Correct Answer Your Answer

Deep Assortment Carrying a product family in depth, drawing on many
producer's output Carrying the line of only one manufacturer

Exclusive Assortment Carrying the line of only one manufacturer
Carrying several product lines that fall within the resellers type of
business

Open bid Contract awarded to lowest bidder Direct negotiation
with one or more companies covering project and terms

Negotiated Contract Direct negotiation with one or more companies
covering project and terms Contract awarded to lowest bidder

Multiple Choice Multiple Answer

Question The super structure indicates ways in which company's tasks
are integrated or coordinated
Correct Answer True
Your Answer True

True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Continental food

True/False
Question Product, place and promotion elements in the marketing mix
are viewed as cost factors.
Correct Answer True
Your Answer False

Select The Blank
Question The demand for a product is ________ when price cut causes
revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic

Select The Blank
Question ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy
Your Answer One price policy

Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use

True/False
Question Storage helps firms balance supply and demand.
Correct Answer True
Your Answer True

Select The Blank
Question ________ are difficult to change
Correct Answer Attitudes
Your Answer Habits

Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Your Answer Segmentation

Multiple Choice Single Answer
Question The price of a product is determined by estimating the cost
of producing and marketing and then add a percentage of profits. This
orientation is called:
Correct Answer Cost
Your Answer Demand

Multiple Choice Single Answer
Question What is product concept?
Correct Answer Detailed version of idea stated in consumer terms
Your Answer Consumer's perception of an actual product


Match The Following
Question Correct Answer Your Answer Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government
market
Your Answer Industrial market , Consumer market

True/False

This refers to the number of product items within each product line.
Product depth Product height

This includes all product item's a company offers. Product mix
Product mix

This is a group of products that are related. Product line. Product
line.

This is the total number of product lines. Product breadth Product
breadth

Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment,
Organisation mission , Resources

Multiple Choice Multiple Answer
Question Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Odd , Leader , Prestige

Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
Your Answer Transaction

True/False
Question Warehouses are needed when supply sources and markets are
located close by.
Correct Answer False
Your Answer False


Select The Blank
Question The onus of advertising, pricing and sales promotion
policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral


True/False
Question Marketer discourages his brand users for brand switching.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange


Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value ,
Agreed upon conditions


Select The Blank
Question An organisational assessment uncovers________
Correct Answer Weaknesses
Your Answer Weaknesses


Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , High market coverage


Multiple Choice Single Answer
Question The output of Stimulus Response Model is
Correct Answer Product decision
Your Answer Product


Select The Blank
Question ________ exists when a few large independent firm accounts
for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Systems approach


Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli
Your Answer Stimuli


Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Question marks


Multiple Choice Single Answer
Question Pricing that enables sales people to tailor their prices to
a prospect's situation is called
Correct Answer Price shading
Your Answer Variable pricing


Multiple Choice Single Answer
Question This pricing objective involves setting a low price to
discourage entry of new firms.
Correct Answer Stay out
Your Answer Elimination


Multiple Choice Single Answer
Question This distribution is necessary for most shopping and
speciality goods.
Correct Answer Selective
Your Answer Selective


True/False
Question The cultural environment shows long term trends towards a
hedonistic society.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question This portfolio involves major capital investments which will
result in either large pay offs or large losses
Correct Answer Big bets
Your Answer No-regret moves


Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production
process , Identifies impact of any change on performance , Integrates
manufacturing with business strategy


Select The Blank
Question Optimum marketing mix is obtained using analysis, ________,
implementation and control.
Correct Answer Planning
Your Answer Feedback


Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation


Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer Big bets


Multiple Choice Single Answer
Question A centralised inventory means
Correct Answer Fast delivery to customers
Your Answer Building and stocking one warehouse


Select The Blank
Question ________ of physical distribution activities increases it's
productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Maximisation


True/False
Question Shorter production runs are required to produce large number
of products in multi-segment strategy
Correct Answer True
Your Answer False

Marketing Management - 20

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

 Select The Blank
  Question
Few large buyers do maximum purchasing in ________
  Correct Answer
Industrial market
  Your Answer
Industrial market

 True/False
  Question
A company's pricing objectives are influenced by time and circumstances
  Correct Answer
True
  Your Answer
True

 Select The Blank
  Question
________ concept increases the efficiency of economic system
  Correct Answer
Marketing
  Your Answer
Selling

 Multiple Choice Multiple Answer
  Question
Key concepts of systems view of management includes
  Correct Answer
Optimisation concept , Total cost concept , Cost trade-off concept
  Your Answer
Optimisation concept , Total cost concept , Inventory carrying cost concept

 Multiple Choice Multiple Answer
  Question
What are fixed costs?
  Correct Answer
Office rent , Insurance , Generator back up
  Your Answer
Office rent , Insurance

 Multiple Choice Single Answer
  Question
This distribution is necessary for most convenience goods.
  Correct Answer
Intensive
  Your Answer
Intensive

 Multiple Choice Single Answer
  Question
It is the process of buying out the product developed by someone else
  Correct Answer
Acquisition
  Your Answer
Commercialisation

 True/False
  Question
Distribution costs are low when intermediaries are used in the channel.
  Correct Answer
True
  Your Answer
False

 Multiple Choice Single Answer
  Question
Quantity discrepancy for a convenience product in a marketing channel is
adjusted by :
  Correct Answer
Retailer
  Your Answer
Retailer

 Multiple Choice Single Answer
  Question
What involves review of projected sales, costs and profits.
  Correct Answer
Business analysis
  Your Answer
Business analysis

 Select The Blank
  Question
________cost accounting measures the cost of producing and ignores the cost
of non-producing
  Correct Answer
Traditional
  Your Answer
Traditional

 Select The Blank
  Question
The benefits of a change in process are defined in terms of ________ cost
savings
  Correct Answer
Labour
  Your Answer
Labour

 Multiple Choice Multiple Answer
  Question
The tangible inputs in a business are
  Correct Answer
Capital , Machine , Time
  Your Answer
Technology , Machine

 Multiple Choice Multiple Answer
  Question
What are psychogenetic needs
  Correct Answer
Belonging , Recognition
  Your Answer
Belonging , Recognition

 Match The Following
Question
Correct Answer
Your Answer

Customer is the focal point in
Marketing
Selling

Tangible sources
Capital, machines,raw material
Capital, machines,raw material

Intangible sources
Information, time and technology
Information, time and technology

Consumer to producer
Backward communication
Backward communication

 True/False
  Question
Buyers are geographically concentrated in the consumer market.
  Correct Answer
False
  Your Answer
False

 Multiple Choice Single Answer
  Question
The greatest amount of satisfaction comes from which utility
  Correct Answer
Possession
  Your Answer
Possession

 Select The Blank
  Question
________ is a modern plant consisting of modules centered around a stage in
the production process
  Correct Answer
Flotilla concept
  Your Answer
Flotilla concept

 Multiple Choice Single Answer
  Question
Source credibility is :
  Correct Answer
Receiver's perception regarding belief on sender.
  Your Answer
Receiver's perception regarding belief on sender.

 True/False
  Question
Marketing concept has application only in profit oriented businesses.
  Correct Answer
False
  Your Answer
False

 Multiple Choice Single Answer
  Question
Who provides time and place utility?
  Correct Answer
Intermediary
  Your Answer
Supplier

 Multiple Choice Multiple Answer
  Question
Socio-cultural environment consists of
  Correct Answer
Social class , Culture
  Your Answer
Social class , Culture

 Multiple Choice Single Answer
  Question
Consumerism emerged in which era of Marketing?
  Correct Answer
Sales
  Your Answer
Production

 Multiple Choice Single Answer
  Question
Production creates which type of utility
  Correct Answer
Form
  Your Answer
Possession

 Multiple Choice Multiple Answer
  Question
When is demand price elastic?
  Correct Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease

  Your Answer
Price cut causes revenue to increase

 True/False
  Question
Changes in consumer's buying patterns affects channel's horizontal and
vertical dimensions.
  Correct Answer
True
  Your Answer
True

 True/False
  Question
Diversification strategy involves diversifying away from their original core
businesses
  Correct Answer
True
  Your Answer
False

 Multiple Choice Single Answer
  Question
The tool that a sender uses to reach to the receiver is called:
  Correct Answer
Message
  Your Answer
Message

 Multiple Choice Single Answer
  Question
In which phase of production era, the producer and consumer are the same ?
  Correct Answer
Subsistence
  Your Answer
Subsistence

 True/False
  Question
Experimental research involves obtaining data from respondents in person,
mail or by phone
  Correct Answer
False
  Your Answer
False

 True/False
  Question
Marketing and production costs are high in multi-segment strategy
  Correct Answer
True
  Your Answer
True

 Select The Blank
  Question
________ is a broad plan of action for using an organisation's resources to
accomplish a objective
  Correct Answer
Strategy
  Your Answer
Strategy

 Multiple Choice Multiple Answer
  Question
Drawbacks of Survey of Buyer's intention method are
  Correct Answer
Exposure , Not accurate , Time consuming
  Your Answer
Not accurate , Time consuming , Sales may be inflated or deflated by sales
team

 Select The Blank
  Question
Product means the ________ and services the company offers the target
market.
  Correct Answer
Goods
  Your Answer
Goods

 True/False
  Question
A drive is a need that sufficiently presses a person to act
  Correct Answer
True
  Your Answer
True

 Select The Blank
  Question
________ distribution is used when a small percentage of customers account
for a large part of sale.
  Correct Answer
Selective
  Your Answer
Intensive

 Multiple Choice Multiple Answer
  Question
Market segmentation can be done on the basis of following factors
  Correct Answer
Psychographic , Demographic , Geographic
  Your Answer
Psychographic , Demographic , Geographic

 Multiple Choice Single Answer
  Question
It is an approach to cost reduction in which components are studied to
determine if they can be made by cheaper methods of production
  Correct Answer
Product Value Analysis
  Your Answer
Product Value Analysis

 True/False
  Question
The life cycle of product category is the shortest.
  Correct Answer
False
  Your Answer
False

 Select The Blank
  Question
________ research involves using past experiences to find solutions to
marketing problems
  Correct Answer
Historical
  Your Answer
Historical

 Multiple Choice Single Answer
  Question
An example of Want is :
  Correct Answer
Continental food
  Your Answer
Safety

 Multiple Choice Single Answer
  Question
It is the process of selecting people for company positions and developing
skills and abilities for assignments in the company
  Correct Answer
Staffing
  Your Answer
Staffing

 Select The Blank
  Question
Japan's major productivity gains are the results of social changes brought
about by ________
  Correct Answer
Statistical quality control
  Your Answer
Michael Porter's model for Industry Analysis

 Multiple Choice Multiple Answer
  Question
Target marketing involves
  Correct Answer
Market targeting , Market segmentation
  Your Answer
Market targeting , Market segmentation , Market positioning

 Match The Following
Question
Correct Answer
Your Answer

Product related consumer characteristics
Brand loyalty, Type of usage
Brand loyalty, Type of usage

Demographic
Age, Sex
Age, Sex

Psychographic
Social class, Lifestyle
Social class, Lifestyle

Geographic variables
City, Region
City, Region

 Multiple Choice Multiple Answer
  Question
The micro-environment consists of following components:
  Correct Answer
Marketing intermediaries , Customers , Competitors
  Your Answer
Marketing intermediaries , Customers , Competitors

 Multiple Choice Single Answer
  Question
Which is the shortest marketing channel for an industrial product?
  Correct Answer
Producer--->Industrial user
  Your Answer
Producer--->Consumer

Marketing Management - 19

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Pepsi


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer
are the same ?
Correct Answer Subsistence
Your Answer Subsistence


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
Your Answer Behavioural


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange


Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing


Select The Blank
Question The factor of satisfaction and ________ motives are
consistent in society
Correct Answer Profit
Your Answer Exchange


True/False
Question Marketing concept provides a balance to the exchange process
within the social system
Correct Answer True
Your Answer False


True/False
Question "The customer is always right" is the spirit of marketing
concept.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services


Select The Blank
Question Customers are brand,style and type conscious when buying
________ products.
Correct Answer Special
Your Answer Special


Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation


Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , Limited market coverage


True/False
Question Indirect channels for industrial products are longer than
consumer product channels.
Correct Answer False
Your Answer False


True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Lead time for a product is 10 days and usage rate is 6
units/day. Reorder point will be .
Correct Answer 60 units
Your Answer 60 units


Multiple Choice Single Answer
Question Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.
Your Answer Receiver's perception regarding belief on sender.


Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product
Your Answer Product


True/False
Question Sales contests, consumer contests are examples of public
relations.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question As a person acquires additional units of a product, the
amount of satisfaction(each unit adds to total satisfaction), is less than
the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility


Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour
Your Answer Labour , Material


Select The Blank
Question The demand for a product is ________ when price cut causes
revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic


Select The Blank
Question In ________ pricing buyers pay different prices under the
same conditions , in the same quantities and at the same time
Correct Answer Variable
Your Answer Variable


Match The Following
Question Correct Answer Your Answer

Trade discount Reduction in list price to channel menbers Reduction in
list price to channel menbers

Cumulative quantity discount Discount percetage increases as the quantity
purchased increases Discount percetage increases as the quantity
purchased increases

Non-cumulative quantity discount Applies to a single order
Applies to a single order

Cash discount Given for paying promptly Given for paying promptly

Multiple Choice Multiple Answer

Question It appraises the organisation's capacity to respond to these
opportunities and threats
Correct Answer Organisational assessment
Your Answer Organisational assessment


Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Objectives, Strategies, Situation assessment,
Organisation mission , Resources , Opportunity
Your Answer Opportunity , Objectives, Strategies, Situation assessment,
Organisation mission , Resources


Match The Following
Question Correct Answer Your Answer Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Marketing intermediaries , Customers , Competitors


Multiple Choice Single Answer

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives How to achieve objectives

Policies Constraints that limits the alternatives available
Constraints that limits the alternatives available

Strategic organisational planning Top Management Top Management

Multiple Choice Single Answer

Question The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler


True/False
Question MIS provides marketers with the right amount and type of
information in a timely fashion.
Correct Answer True
Your Answer True


True/False
Question Internal records such as sales reports, cost and accounting
information are expensive to obtain.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Opinion , Faith


Multiple Choice Single Answer
Question In this market, organisation acquires goods for the purpose
of renting to others at profit
Correct Answer Reseller Market
Your Answer Reseller Market


Multiple Choice Single Answer
Question What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Your Answer Carrying the line of only one manufacturer


Select The Blank
Question Few large buyers do maximum purchasing in ________
Correct Answer Industrial market
Your Answer Industrial market


Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Your Answer Segmentation


True/False
Question Marketing and production costs are high in multi-segment
strategy
Correct Answer True
Your Answer True


Select The Blank
Question Product, price, place and promotion are the 4p's of ________
mix
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars


Select The Blank
Question The benefits of a change in process are defined in terms of
________ cost savings
Correct Answer Labour
Your Answer Infrastructure


True/False
Question Change in company structure from divisional to matrix also
mean changes in the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their
middlemen is called
Correct Answer Trade promotion
Your Answer Trade promotion
Question What is Recurrent data?
Correct Answer Routinely collected data
Your Answer Routinely collected data