ADVERTISING AND PUBLIC RELATIONS

ADVERTISING AND PUBLIC RELATIONS

Select The Blank
Question -Story-board corresponds to the layout which is
illustrated ________
Correct Answer Frame by Frame
Your Answer Frame by Frame

Multiple Choice Single Answer
Question -In a corporate identity if the building is constructed of
granite and glass it sends out signals of :-
Correct Answer Prosperity & Competence
Your Answer Truth & Honest

Select The Blank
Question -The words in your headings will usually be for ________
release
Correct Answer Immediate
Your Answer Immediate

True/False
Question -The first advertisement on A & F pears bought a picture
tilted "bubbles" was launched in 1886.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question -Media relations are very important this is largely due to
the vast number of :-
Correct Answer Publications , Television & Radio Channels , Websites
Your Answer Publications , Television & Radio Channels ,
Advertisements

Multiple Choice Single Answer
Question -A PR should be expert in analysing the media's :-
Correct Answer Strength & Weakness
Your Answer Merits & Demerits

Multiple Choice Multiple Answer
Question -Pope Urban II used communication systems which involved :-
Correct Answer Writing , Word of Mouth , Slogans & Symbols
Your Answer Disrtibuting Handbills , Word of Mouth , Slogans & Symbols

Multiple Choice Single Answer
Question -All good companies have a manual of :-
Correct Answer Operations
Your Answer Operations

Select The Blank
Question -Organisations use a variety of spokespersons depending
upon the ________and the audience.
Correct Answer Message
Your Answer Message

Multiple Choice Multiple Answer
Question -The most persuasive messages are :-
Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed , Contains one primary data

Select The Blank
Question -It maddens reporters to spend time at a press conference
when they could have been given the same information in a ________.
Correct Answer Press release
Your Answer Press release

Select The Blank
Question -Sometimes female employees have to travel ________
Correct Answer Outstation
Your Answer Abroad

Multiple Choice Single Answer
Question -A Public Relation professional who counted over 500
different definitions for PR was known as :-
Correct Answer Rex Harlow
Your Answer Rex Kirby

Multiple Choice Single Answer
Question -Erik Thorvaldson discovered an uninhabited of ice and
snow in North :-
Correct Answer Atlantic
Your Answer America

Match The Following
Question -
Correct Answer Your Answer
Information about working conditions Safety measures Safety measures
Government Information efforts are to Eduacting the administrators
and bureaucrats Eduacting the administrators and bureaucrats
Coroporate success depends on workforce that believes in beign
treated fairly believes in beign treated fairly
Director of corporate communication Director of public Relations
Director of public Relations

Multiple Choice Single Answer
Question -It is universal preference that we like to hear the story
from the :-
Correct Answer Horses mouth
Your Answer Horses mouth

True/False
Question -The advertising plan basically focuses on Target, Message
& Media
Correct Answer True
Your Answer True

Select The Blank
Question -Luminaries help the launch of ________.
Correct Answer Apple
Your Answer Apple

True/False
Question -J & J offered a reward of $200,000 for capturing the
perpetrators.
Correct Answer False
Your Answer True

Select The Blank
Question -The video tele conference of J & J was of ________ minutes.
Correct Answer 90
Your Answer 90

Select The Blank
Question -A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit
Your Answer Positioning Benefit

Multiple Choice Single Answer
Question -People are prone to forgive :-
Correct Answer Mistakes
Your Answer Mistakes
Question -It is difficult task as it is peoples actions that builds
or destroys ________ of an organization.
Correct Answer Reputation
Your Answer Reputation

Multiple Choice Multiple Answer
Question -The designs elements comprises of
Correct Answer Lines & Colour , Shapes & Sounds , Space
Your Answer Lines & Colour , Shapes & Sounds , Space , Graphics &
Illustrations

True/False
Question -The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True

True/False
Question -In all press conferences there is a demonstration of the
product.
Correct Answer False
Your Answer False

Select The Blank
Question -For testing the advertisement, adveretisers uses ________
Correct Answer Focus Groups
Your Answer Target Audience

Multiple Choice Single Answer
Question -Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer One way Form

Multiple Choice Multiple Answer
Question -For impact on communication the industrial revolution
invented the
Correct Answer Telephone , Telegraph , Photography
Your Answer Photography , Telephone , Television

Multiple Choice Multiple Answer
Question -In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Insertions , Brochures , Product Leaflets

Select The Blank
Question -The production department is responsible for ________ the
creative concepts.
Correct Answer Translating
Your Answer Producing

Multiple Choice Multiple Answer
Question -One can interact with PRO at the :-
Correct Answer Railway Station , Government Offices , Press
Your Answer Government Offices , Press

Multiple Choice Single Answer
Question -In a crisis, in management team, every person must be
capable of working under extreme :-
Correct Answer Pressure
Your Answer Pressure

True/False
Question -Erik Thovaldson named the island as greenland.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question -The San Diego & Electric company had placed order with
certain :-
Correct Answer Arab companies
Your Answer Russian companies

Multiple Choice Multiple Answer
Question -The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Financial results , How it went wrong

Match The Following
Question -
Correct Answer Your Answer
Relationship Symmetrical Model Symmetrical Model
Publicity Press Agentry Model Grunig Model
Information Public Information Model Public Information Model
Advocacy Asymmetrical Model Asymmetrical Model

Multiple Choice Multiple Answer
Question -The invitation format should also cover :-
Correct Answer Why , How , What
Your Answer Why , What , Whose

Multiple Choice Single Answer
Question -Public Relation practitioners play a dual role, they are
advisiors as well as :-
Correct Answer Counsellors
Your Answer Counsellors

True/False
Question -The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question -Advertising research is an :-
Correct Answer Information Tool
Your Answer Marketing Tool

True/False
Question -Very often the presence of a well known celebrity can
liven up a routine company function
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question -The functions of an advertising agency are
Correct Answer Account Management , Planning,
Creativity,Production , Media and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency
Management

Multiple Choice Multiple Answer
Question -In nineteenth century food processing industry began
famous and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Coke

True/False
Question -Over all 60 cities were selected for nation wide press
conference in J & J case.
Correct Answer False
Your Answer True

True/False
Question -Abraham Maslow was a great Philosopher.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question -The PR practitioner advises management on preparing the
policy frame works and also develops systems for implementation, they
also make sure that no job candidates are discriminated against any
particular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious order

Advertising & Public Relations

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Single Answer
*Question -
In a crisis, in management team, every person must be capable of working under extreme :-
Correct Answer
Pressure
Your Answer
Pressure

Select The Blank
*Question -
It is difficult task as it is peoples actions that builds or destroys ________ of an organization.
Correct Answer
Reputation
Your Answer
Image

Multiple Choice Multiple Answer
*Question -
In Egyptian era the Governments have always engaged in what is known as :-
Correct Answer
Public Information , Public Relations , Public Affairs
Your Answer
Public Information , Public Relations , Public Comunicators

Select The Blank
*Question -
Public ________ is stronger than legal right or miltary might.
Correct Answer
Opinion
Your Answer
Opinion

Match The Following
*Question -
Correct Answer
Your Answer
Stories
newworthy
Pyramid
Date
Heading
Date of Birth
Copy
Pyramid
newworthy
Accuracy
Life blood
Year of coperation

Multiple Choice Multiple Answer
*Question -
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , How , What

Multiple Choice Multiple Answer
*Question -
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Buy , Use product or service

Select The Blank
*Question -
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words

Multiple Choice Single Answer
*Question -
Advertising contributes to
Correct Answer
Profits
Your Answer
Increase in sales

Multiple Choice Single Answer
*Question -
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.

Multiple Choice Single Answer
*Question -
A brand is a valuable :-
Correct Answer
Assest
Your Answer
Name

Select The Blank
*Question -
The ________ revolution led to number of inventions that had an impact on communications.
Correct Answer
Industrial
Your Answer
Industrial

Multiple Choice Single Answer
*Question -
Advertisments in those days were laid out like our present day
Correct Answer
Classified advertisment
Your Answer
Classified advertisment

Multiple Choice Multiple Answer
*Question -
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Trade Publications , Industrial Magzines , Professional Magzines

Multiple Choice Single Answer
*Question -
If press conference does not have the purpose it will result in loss of :-
Correct Answer
Credibility
Your Answer
Credibility

True/False
*Question -
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False

True/False
*Question -
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
*Question -
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences

Multiple Choice Multiple Answer
*Question -
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
Headline , Double spaced , Avoided passive voice

True/False
*Question -
FYI stands for For Your Information
Correct Answer
True
Your Answer
True

True/False
*Question -
Erik Thovaldson named the island as greenland.
Correct Answer
True
Your Answer
True

Select The Blank
*Question -
J AND J also campaigns with the ________ .
Correct Answer
Government
Your Answer
Government

Multiple Choice Single Answer
*Question -
The typed lines should be kept :-
Correct Answer
50 to 60 characters long
Your Answer
50 to 60 characters long

True/False
*Question -
In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
*Question -
A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer
Exaggerations , Real Estate promotion
Your Answer
Exaggerations , Real Estate promotion

True/False
*Question -
Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts.
Correct Answer
True
Your Answer
True

True/False
*Question -
The first advertisinment on A AND F pears bought a picture tilted "bubbles" was launched in 1886.
Correct Answer
True
Your Answer
True

Select The Blank
*Question -
Johnson AND Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic

Multiple Choice Single Answer
*Question -
Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an
Correct Answer
Identified sponsor
Your Answer
Identified sponsor

Multiple Choice Single Answer
*Question -
To become a good and well known Public Relation practitioner, one should develop numerous :-
Correct Answer
Skills
Your Answer
Skills

Multiple Choice Multiple Answer
*Question -
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Technology Advancements , Social Changes

Select The Blank
*Question -
Testimony means actual user share their________ in the form of an ad.
Correct Answer
Experience
Your Answer
Experience

Multiple Choice Multiple Answer
*Question -
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Food World , Cox AND Kings , FedEx

Multiple Choice Single Answer
*Question -
Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer
Atlantic
Your Answer
Atlantic

Multiple Choice Multiple Answer
*Question -
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Publications , Television AND Radio Channels , Websites

Multiple Choice Multiple Answer
*Question -
People forget mistakes than brow beaten by
Correct Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations

True/False
*Question -
India is the hope of free world.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
*Question -
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales

Select The Blank
*Question -
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
75

Multiple Choice Multiple Answer
*Question -
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action

Select The Blank
*Question -
Samples of new safety packaging were ________
Correct Answer
Distributed
Your Answer
Distributed

Multiple Choice Single Answer
*Question -
The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends

Select The Blank
*Question -
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Mental

Multiple Choice Multiple Answer
*Question -
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business

Select The Blank
*Question -
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984

True/False
*Question -
A fact sheet runs into a single page
Correct Answer
False
Your Answer
True

Match The Following
*Question -
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Address to specific consumers
The Beginning of Advertising
Exchange of goods
Exchange of goods
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Advertising and Public Relations - 5

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Multiple Choice Single Answer
*Question -
By which sign the end of your release is marked ande which is repeated several times?Correct Answer
####
Your Answer
****

Multiple Choice Multiple Answer
*Question -
Newspaper advertising has the following advantages :
Correct Answer
Market Penetration , Selectivity , Audience Involvement
Your Answer
Market Penetration , Selectivity , Audience Involvement

Select The Blank
*Question -
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Six

Multiple Choice Single Answer
*Question -
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced

True/False
*Question -
The HRD departement reports to the agency Management.
Correct Answer
False
Your Answer
False

True/False
*Question -
GEC is an Organizational Brand
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
*Question -
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Use product or service , The material

Multiple Choice Multiple Answer
*Question -
Advertising primarily reaches out to customer through :-
Correct Answer
Print , Radio AND TV , Internet
Your Answer
Print , Radio AND TV , Internet

Select The Blank
*Question -
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984

Multiple Choice Single Answer
*Question -
The PR practitioner has to understand and be skilled in the usage and application of all :-Correct Answer
Communication Media
Your Answer
Communication Media

Select The Blank
*Question -
Sometimes female employees have to travel ________
Correct Answer
Outstation
Your Answer
Outstation

True/False
*Question -
A journalist is a observer.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
*Question -
People get involved with issues or pay attention to message that appeal to their psychic or :-Correct Answer
Economic needs
Your Answer
Economic needs

Multiple Choice Single Answer
*Question -
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.

True/False
*Question -
The art director and the copy writer work together as a team.
Correct Answer
True
Your Answer
True

Match The Following
*Question -
Correct Answer
Your Answer
Relationship
Symmetrical Model
Geometic Model
Publicity
Press Agentry Model
Press Agentry Model
Information
Public Information Model
Public Information Model
Advocacy
Asymmetrical Model
Asymmetrical Model

Multiple Choice Multiple Answer
*Question -
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Cox AND Kings , FedEx , Food World

True/False
*Question -
Corporate success depends on a workforce.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
*Question -
The liability coverage takes care of :-
Correct Answer
Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer
Loss of property , Medical Condition , Internal Harrasment in the organization

Multiple Choice Single Answer
*Question -
People are prone to forgive :-
Correct Answer
Mistakes
Your Answer
Mistakes

Match The Following
*Question -
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Exchange of goods
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Multiple Choice Single Answer
*Question -
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences

Multiple Choice Multiple Answer
*Question -
When a mistake is been committed :-
Correct Answer
Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer
Do not lie , Do not try to cover up things , Do not pretend to be right

True/False
*Question -
FYI stands for For Your Information
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
*Question -
One can interact with PRO at the :-
Correct Answer
Railway Station , Government Offices , Press
Your Answer
Railway Station , Government Offices , Press

True/False
*Question -
After three and half years another death occurred the vicitm was 60 years old woman from New York
Correct Answer
False
Your Answer
False

True/False
*Question -
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True

Select The Blank
*Question -
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
45

Multiple Choice Single Answer
*Question -
The rule in a crisis is that you cannot be handicapped by a lack of :-
Correct Answer
Infrastructure
Your Answer
Professional people

Multiple Choice Single Answer
*Question -
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program

Multiple Choice Multiple Answer
*Question -
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause

Multiple Choice Multiple Answer
*Question -
The filler items should be in paragraph form with :-
Correct Answer
Typed , Typed on single page , Double Spaced margin
Your Answer
Double Spaced margin , Typed , Typed on single page

Select The Blank
*Question -
In green land ice melts for only a few________.
Correct Answer
Months
Your Answer
Days

Select The Blank
*Question -
"People working with you" this means offering them Salary, Promotions ________, and Training opportunities to motivate them.
Correct Answer
Perks
Your Answer
Perks

True/False
*Question -
The most important information is down the air.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
*Question -
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , What , Whose

Multiple Choice Multiple Answer
*Question -
SWOT stands for
Correct Answer
Strengths AND Weakness , Opportunities , Threats
Your Answer
Strengths AND Weakness , Opportunities , Threats

Select The Blank
*Question -
It is very difficult to attribute a rise of sales due to ________
Correct Answer
Advertising
Your Answer
Advertising

Multiple Choice Single Answer
*Question -
Crisis means an unexpected development that often frightens the :-
Correct Answer
Public
Your Answer
Customer

Select The Blank
*Question -
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24

Multiple Choice Single Answer
*Question -
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA

Multiple Choice Multiple Answer
*Question -
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Account Management , Planning, Creativity,Production , Media and Agency Management

Select The Blank
*Question -
In Retentive stage the product reaches its________ stage.
Correct Answer
Maturity
Your Answer
Decline

Select The Blank
*Question -
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear

Multiple Choice Single Answer
*Question -
All the releases should start with a :-
Correct Answer
Heading
Your Answer
Heading

True/False
*Question -
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True

Select The Blank
*Question -
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last

Advertising and Public Relations - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
*Question -
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Coverage

True/False
*Question -
Public relations does not have a strong industry association to guide its growth in a controlled manner.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
*Question -
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time

True/False
*Question -
During the press conference it is advisible to only communicate the news it should be one way communication.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
*Question -
The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :-
Correct Answer
1896
Your Answer
1875

Multiple Choice Multiple Answer
*Question -
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Planning, Creativity,Production , Media and Agency Management , After sales AND Services Management

Multiple Choice Multiple Answer
*Question -
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause

True/False
*Question -
Research shows that 70% of buying decisions are made in store.
Correct Answer
True
Your Answer
True

True/False
*Question -
The Body Copy consists of the main text.
Correct Answer
True
Your Answer
True

Select The Blank
*Question -
The observers are paid to watch and ________
Correct Answer
Write
Your Answer
Write

Multiple Choice Single Answer
*Question -
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced

Select The Blank
*Question -
More and more people began to read newspaper and ________
Correct Answer
Magzine
Your Answer
Magzine

Multiple Choice Multiple Answer
*Question -
The spokesperson should have following skills :-
Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering

Multiple Choice Single Answer
*Question -
The corporate identity of an organisation is sum of all :-
Correct Answer
Visual cues
Your Answer
Social workforce

True/False
*Question -
Internet is part of electronic media
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
*Question -
The process of identifying and advertising to a group of prime prospect is called as
Correct Answer
Target Marketing
Your Answer
Target Marketing

True/False
*Question -
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
*Question -
A Public Relation professional who counted over 500 different definitions for PR was known as :-
Correct Answer
Rex Harlow
Your Answer
Dennis Martin

Multiple Choice Single Answer
*Question -
Public information came into the exsitence at the time of ancient egyptians which are :-Correct Answer
5000 years ago
Your Answer
5000 years ago

Multiple Choice Multiple Answer
*Question -
Adams legacy also inculded :-
Correct Answer
Newspaper essays , Speeches , Parades
Your Answer
Newspaper essays , Speeches , Posters

Multiple Choice Single Answer
*Question -
Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer
Counsellors
Your Answer
Counsellors

Select The Blank
*Question -
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear

Select The Blank
*Question -
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL

True/False
*Question -
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True

Select The Blank
*Question -
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Organization

Multiple Choice Multiple Answer
*Question -
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer

Multiple Choice Multiple Answer
*Question -
Research planning includes
Correct Answer
Designing a Question naire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a Question naire , Data Collection , Tabulation, Analysis and Results

Multiple Choice Single Answer
*Question -
People are good at :-
Correct Answer
Reacting
Your Answer
Reacting