LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
Question
Position Bias is a possibility in ________Questions.
Correct Answer
Multiple choice
Your Answer
Checklist
Multiple Choice Single Answer
Question
Verbalization of Attitude is known as :-
Correct Answer
Opinion
Your Answer
Response
Select The Blank
Question
Respondent's imagination is tested in ________.
Correct Answer
Rorschach Test
Your Answer
Rorschach Test
Multiple Choice Single Answer
Question
In the Internet era, qualitative research is possible through :-
Correct Answer
Chat sessions
Your Answer
Chat sessions
Multiple Choice Multiple Answer
Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Not disclosed , Illiterate , Literate without formal schooling
Multiple Choice Multiple Answer
Question
Constant Sum Scale can be used for :-
Correct Answer
How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday
Your Answer
How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment
Multiple Choice Single Answer
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale
Multiple Choice Single Answer
Question
In cluster technique when the difference in rating of each attribute is added, this method is called as :-
Correct Answer
Single linkage
Your Answer
Average linkage
Multiple Choice Multiple Answer
Question
Barometric methods of sales forecasting are :-
Correct Answer
Historical analogy , Product like cycle concept , Survey methods
Your Answer
Historical analogy , Product like cycle concept , Survey methods
Multiple Choice Single Answer
Question
In data analysis, cross tabulation shows the relationship between :-Correct Answer
Two or more variables
Your Answer
Two or more variables
Multiple Choice Multiple Answer
Question
In simple regression Yc = a +byz where :-
Correct Answer
Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure
Your Answer
a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure
True/False
Question
In conjoint analysis ranking involves complex trade offs.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion
Select The Blank
Question
The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters.
Correct Answer
State Re-organization Commission
Your Answer
State Re-organization Commission
True/False
Question
Most of the organizations hire outside agencies to carry out extensive research.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Bibliography contains ________.
Correct Answer
Information of references and secondary data
Your Answer
Information of references and secondary data
Multiple Choice Multiple Answer
Question
Diagnostic methods of sales forecasting are :-
Correct Answer
Delphi method , Munshi Forecasts , Last Horse method
Your Answer
Munshi Forecasts , Last Horse method , Delphi method
Multiple Choice Single AnswerQuestion
Identify the Close ended
Question type :-
Correct Answer
Scales
Your Answer
Probing questions
Multiple Choice Single Answer
Question
Which scale uses numbers as labels only?
Correct Answer
Nominal Scale
Your Answer
Nominal Scale
Multiple Choice Single Answer
Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-
Correct Answer
Ordinal Scale
Your Answer
Ordinal Scale
Match The Following
Question
Correct Answer
Your Answer
Cluster Analysis
Relatively homogeneous group
Relatively homogeneous group
Regression analysis
Relationship between given variable and no. of other variables
Relationship between given variable and no. of other variables
Cojoint analysis
Optimum product design application
Optimum product design application
Factor Analysis
A class of procedures for data reduction and summarization
A class of procedures for data reduction and summarization
True/False
Question
phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
True/False
Question
In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer
False
Your Answer
True
Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum
Select The Blank
Question
Informal interview is a ________ format of data collection.
Correct Answer
Unstructured
Your Answer
Unstructured
Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Forced Exposure test , Consumer Panels
Multiple Choice Multiple Answer
Question
This Question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?Correct Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches
Your Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches
Multiple Choice Single Answer
Question
Mean or average value is used to estimate when data have been collected using :-
Correct Answer
Interval or ratio scale
Your Answer
Interval or ratio scale
Match The Following
Question
Correct Answer
Your Answer
Ranking
Several alternatives compared with each other at same time
Several alternatives compared with each other at same time
Scaling technique
Quantify a qualitative data
Projective technique
Double barreled questions
Several responses at once
Several responses at once
Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers
Multiple Choice Single Answer
Question
The unit about which information is collected for analysis is called:-Correct Answer
Element
Your Answer
Element
True/False
Question
In exploratory research, the sample is very large and represents a class.
Correct Answer
False
Your Answer
False
True/False
Question
Data published by the audit bureau of circulation is an external published data.
Correct Answer
True
Your Answer
True
Select The Blank
Question
The clients or organization should do the comparison of defined research problem with ________.
Correct Answer
Other problems that need to be studied
Your Answer
Budget
Multiple Choice Multiple Answer
Question
Adhoc methods for determining Sample size are :-
Correct Answer
Rules of thumb , Budget constraint , Comparable studies
Your Answer
Rules of thumb , Budget constraint , Comparable studies
Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :-Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely
True/False
Question
A Specific change in lifestyle is indicated through Demography
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research
True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Diagrammatic Rating scale is best used for :-
Correct Answer
Rural Respondents , Children , Illiterate Respondents
Your Answer
Children , Illiterate Respondents
Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test
Select The Blank
Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Conclusive Research
True/False
Question
Attitudes are measured through scaling and projective techniques.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
Clarity of questions and instructions for filling the form is essential in :-
Correct Answer
Mail survey
Your Answer
Mail survey
Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.
True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False
Select The Blank
Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection
Select The Blank
Question
Position Bias is a possibility in ________Questions.
Correct Answer
Multiple choice
Your Answer
Checklist
Multiple Choice Single Answer
Question
Verbalization of Attitude is known as :-
Correct Answer
Opinion
Your Answer
Response
Select The Blank
Question
Respondent's imagination is tested in ________.
Correct Answer
Rorschach Test
Your Answer
Rorschach Test
Multiple Choice Single Answer
Question
In the Internet era, qualitative research is possible through :-
Correct Answer
Chat sessions
Your Answer
Chat sessions
Multiple Choice Multiple Answer
Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Not disclosed , Illiterate , Literate without formal schooling
Multiple Choice Multiple Answer
Question
Constant Sum Scale can be used for :-
Correct Answer
How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday
Your Answer
How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment
Multiple Choice Single Answer
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale
Multiple Choice Single Answer
Question
In cluster technique when the difference in rating of each attribute is added, this method is called as :-
Correct Answer
Single linkage
Your Answer
Average linkage
Multiple Choice Multiple Answer
Question
Barometric methods of sales forecasting are :-
Correct Answer
Historical analogy , Product like cycle concept , Survey methods
Your Answer
Historical analogy , Product like cycle concept , Survey methods
Multiple Choice Single Answer
Question
In data analysis, cross tabulation shows the relationship between :-Correct Answer
Two or more variables
Your Answer
Two or more variables
Multiple Choice Multiple Answer
Question
In simple regression Yc = a +byz where :-
Correct Answer
Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure
Your Answer
a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure
True/False
Question
In conjoint analysis ranking involves complex trade offs.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion
Select The Blank
Question
The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters.
Correct Answer
State Re-organization Commission
Your Answer
State Re-organization Commission
True/False
Question
Most of the organizations hire outside agencies to carry out extensive research.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Bibliography contains ________.
Correct Answer
Information of references and secondary data
Your Answer
Information of references and secondary data
Multiple Choice Multiple Answer
Question
Diagnostic methods of sales forecasting are :-
Correct Answer
Delphi method , Munshi Forecasts , Last Horse method
Your Answer
Munshi Forecasts , Last Horse method , Delphi method
Multiple Choice Single AnswerQuestion
Identify the Close ended
Question type :-
Correct Answer
Scales
Your Answer
Probing questions
Multiple Choice Single Answer
Question
Which scale uses numbers as labels only?
Correct Answer
Nominal Scale
Your Answer
Nominal Scale
Multiple Choice Single Answer
Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-
Correct Answer
Ordinal Scale
Your Answer
Ordinal Scale
Match The Following
Question
Correct Answer
Your Answer
Cluster Analysis
Relatively homogeneous group
Relatively homogeneous group
Regression analysis
Relationship between given variable and no. of other variables
Relationship between given variable and no. of other variables
Cojoint analysis
Optimum product design application
Optimum product design application
Factor Analysis
A class of procedures for data reduction and summarization
A class of procedures for data reduction and summarization
True/False
Question
phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
True/False
Question
In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer
False
Your Answer
True
Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum
Select The Blank
Question
Informal interview is a ________ format of data collection.
Correct Answer
Unstructured
Your Answer
Unstructured
Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Forced Exposure test , Consumer Panels
Multiple Choice Multiple Answer
Question
This Question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?Correct Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches
Your Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches
Multiple Choice Single Answer
Question
Mean or average value is used to estimate when data have been collected using :-
Correct Answer
Interval or ratio scale
Your Answer
Interval or ratio scale
Match The Following
Question
Correct Answer
Your Answer
Ranking
Several alternatives compared with each other at same time
Several alternatives compared with each other at same time
Scaling technique
Quantify a qualitative data
Projective technique
Double barreled questions
Several responses at once
Several responses at once
Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers
Multiple Choice Single Answer
Question
The unit about which information is collected for analysis is called:-Correct Answer
Element
Your Answer
Element
True/False
Question
In exploratory research, the sample is very large and represents a class.
Correct Answer
False
Your Answer
False
True/False
Question
Data published by the audit bureau of circulation is an external published data.
Correct Answer
True
Your Answer
True
Select The Blank
Question
The clients or organization should do the comparison of defined research problem with ________.
Correct Answer
Other problems that need to be studied
Your Answer
Budget
Multiple Choice Multiple Answer
Question
Adhoc methods for determining Sample size are :-
Correct Answer
Rules of thumb , Budget constraint , Comparable studies
Your Answer
Rules of thumb , Budget constraint , Comparable studies
Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :-Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely
True/False
Question
A Specific change in lifestyle is indicated through Demography
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research
True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Diagrammatic Rating scale is best used for :-
Correct Answer
Rural Respondents , Children , Illiterate Respondents
Your Answer
Children , Illiterate Respondents
Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test
Select The Blank
Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Conclusive Research
True/False
Question
Attitudes are measured through scaling and projective techniques.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
Clarity of questions and instructions for filling the form is essential in :-
Correct Answer
Mail survey
Your Answer
Mail survey
Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.
True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False
Select The Blank
Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda
Multiple Choice Multiple Answer
Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research
Multiple Choice Single Answer
Question
Checklists are useful for :-
Correct Answer
Factual data
Your Answer
Factual data
Multiple Choice Single Answer
Question
Evaluating the Question content is the :-
Correct Answer
4th step
Your Answer
3rd step
Multiple Choice Multiple Answer
Question
Multidimensional scaling consist of :-
Correct Answer
Attribute data , Non attribute data , Similarity and preference
Your Answer
Attribute data , Non attribute data , Similarity and preference
Multiple Choice Multiple Answer
Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Select The Blank
Question
________are used for National Panel Studies.
Correct Answer
Quota controls
Your Answer
Quota controls
Multiple Choice Multiple Answer
Question
The objectives of marketing research are
Correct Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Multiple Choice Single Answer
Question
The long form of IMRB is :-
Correct Answer
Indian Market Research Bureau
Your Answer
Indian Market Research Bureau
True/False
Question
Determining the Questionnaire structure is the first step of process of Questionnaire design.
Correct Answer
False
Your Answer
False
True/False
Question
Brand image building is not important in case of industrial product for quality.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Economic indicators in survey method of sales forecasting are :-Correct Answer
Leading , Co-incident , Lagging
Your Answer
Leading , Co-incident , Lagging
Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis
True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False
Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is derived.
Correct Answer
Factor loading
Your Answer
Factor loading
Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications
Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data
Multiple Choice Single Answer
Question
In Delphi method experts or knowledgeable people are invited to give their forecast :-
Correct Answer
Without giving reasons
Your Answer
Without giving reasons
Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative
Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques
Multiple Choice Single Answer
Question
Short range forecast is done for the duration of :-
Correct Answer
Upto 1 year
Your Answer
Upto 1 year
Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps
Multiple Choice Multiple Answer
Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test
Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer Question content , Time taken to answer questions , Categorisation
Your Answer Question content , Time taken to answer questions , Categorisation
Multiple Choice Multiple Answer
Question
The respondents in the research of Pharma companies are :-
Correct Answer
Doctors , Patients , Pharmacists
Your Answer
Doctors , Patients , Pharmacists
Multiple Choice Single Answer
Question
Top of mind recall is observed in :-
Correct Answer
Attitude Research
Your Answer
Attitude Research
True/False
Question
In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion.
Correct Answer
False
Your Answer
False
Select The Blank
Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection
Match The Following
Question
Correct Answer
Your Answer
Post launch research
Usage and attitude
Usage and attitude
Target respondents
Doctors
Dealers
Sampling procedure
Area sampling
Area sampling
Pre launch research
Clinical trials and formulations
Clinical trials and formulations
True/False
Question
Sample size tends to be inversely proportional to cost of sampling.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ can be used for the diagrammatic rating scale.
Correct Answer
Pictures
Your Answer
Pictures
True/False
Question
The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
While formulating the research purpose the following points should be taken into consideration :-
Correct Answer
What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research?
Your Answer
What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research?
True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
A list of population members used to obtain a sample is known as the:-Correct Answer
Sampling frame
Your Answer
Sampling frame
True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Sales forecast helps to decide the :-
Correct Answer
Purchase of inventory
Your Answer
Market potential
Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :-Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely , Economically
True/False
Question
In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
The conjoint analysis helps to enable company's to :-
Correct Answer
Conduct brand swot analysis
Your Answer
Conduct brand swot analysis
True/False
Question
In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer
True
Your Answer
True
Select The Blank
Question
In industrial product research, newer raw materials are studied for ________ and functional advantages.
Correct Answer
Pricing
Your Answer
Pricing
Multiple Choice Single Answer
Question
What is Executive Report?
Correct Answer
Report for decision makers
Your Answer
Report for decision makers
Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Pune
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi
Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body
Select The Blank
Question
Market Research is a ________ industry in India.
Correct Answer
Growing
Your Answer
Growing
Multiple Choice Multiple Answer
Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda
Multiple Choice Multiple Answer
Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research
Multiple Choice Single Answer
Question
Checklists are useful for :-
Correct Answer
Factual data
Your Answer
Factual data
Multiple Choice Single Answer
Question
Evaluating the Question content is the :-
Correct Answer
4th step
Your Answer
3rd step
Multiple Choice Multiple Answer
Question
Multidimensional scaling consist of :-
Correct Answer
Attribute data , Non attribute data , Similarity and preference
Your Answer
Attribute data , Non attribute data , Similarity and preference
Multiple Choice Multiple Answer
Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Select The Blank
Question
________are used for National Panel Studies.
Correct Answer
Quota controls
Your Answer
Quota controls
Multiple Choice Multiple Answer
Question
The objectives of marketing research are
Correct Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Multiple Choice Single Answer
Question
The long form of IMRB is :-
Correct Answer
Indian Market Research Bureau
Your Answer
Indian Market Research Bureau
True/False
Question
Determining the Questionnaire structure is the first step of process of Questionnaire design.
Correct Answer
False
Your Answer
False
True/False
Question
Brand image building is not important in case of industrial product for quality.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Economic indicators in survey method of sales forecasting are :-Correct Answer
Leading , Co-incident , Lagging
Your Answer
Leading , Co-incident , Lagging
Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis
True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False
Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is derived.
Correct Answer
Factor loading
Your Answer
Factor loading
Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications
Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data
Multiple Choice Single Answer
Question
In Delphi method experts or knowledgeable people are invited to give their forecast :-
Correct Answer
Without giving reasons
Your Answer
Without giving reasons
Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative
Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques
Multiple Choice Single Answer
Question
Short range forecast is done for the duration of :-
Correct Answer
Upto 1 year
Your Answer
Upto 1 year
Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps
Multiple Choice Multiple Answer
Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test
Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer Question content , Time taken to answer questions , Categorisation
Your Answer Question content , Time taken to answer questions , Categorisation
Multiple Choice Multiple Answer
Question
The respondents in the research of Pharma companies are :-
Correct Answer
Doctors , Patients , Pharmacists
Your Answer
Doctors , Patients , Pharmacists
Multiple Choice Single Answer
Question
Top of mind recall is observed in :-
Correct Answer
Attitude Research
Your Answer
Attitude Research
True/False
Question
In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion.
Correct Answer
False
Your Answer
False
Select The Blank
Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection
Match The Following
Question
Correct Answer
Your Answer
Post launch research
Usage and attitude
Usage and attitude
Target respondents
Doctors
Dealers
Sampling procedure
Area sampling
Area sampling
Pre launch research
Clinical trials and formulations
Clinical trials and formulations
True/False
Question
Sample size tends to be inversely proportional to cost of sampling.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ can be used for the diagrammatic rating scale.
Correct Answer
Pictures
Your Answer
Pictures
True/False
Question
The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
While formulating the research purpose the following points should be taken into consideration :-
Correct Answer
What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research?
Your Answer
What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research?
True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
A list of population members used to obtain a sample is known as the:-Correct Answer
Sampling frame
Your Answer
Sampling frame
True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Sales forecast helps to decide the :-
Correct Answer
Purchase of inventory
Your Answer
Market potential
Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :-Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely , Economically
True/False
Question
In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
The conjoint analysis helps to enable company's to :-
Correct Answer
Conduct brand swot analysis
Your Answer
Conduct brand swot analysis
True/False
Question
In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer
True
Your Answer
True
Select The Blank
Question
In industrial product research, newer raw materials are studied for ________ and functional advantages.
Correct Answer
Pricing
Your Answer
Pricing
Multiple Choice Single Answer
Question
What is Executive Report?
Correct Answer
Report for decision makers
Your Answer
Report for decision makers
Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Pune
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi
Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body
Select The Blank
Question
Market Research is a ________ industry in India.
Correct Answer
Growing
Your Answer
Growing
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question
Use of data analysis programme is the analysis strategy .
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications
Select The Blank
Question
Taking the responses on which political party will win the upcoming election is known as ________.
Correct Answer
Opinion Poll
Your Answer
Opinion Poll
True/False
Question
When target respondents are intercepted and shopping areas, it is called Mall Intercept.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Spontaneous response from respondent is possible in :-
Correct Answer
Free response questions , Probing questions , Unstructured questions
Your Answer
Free response questions , Unstructured questions
Multiple Choice Single Answer
Question
In Report writing, letter of transmission indicates :-
Correct Answer
To whom the report is submitted, reason for research and official authorization
Your Answer
To whom the report is submitted, reason for research and official authorization
Multiple Choice Single Answer
Question
Scale Intervals can be used for
Correct Answer
Age
Your Answer
Family life style
Multiple Choice Single Answer
Question
The test which consists of a series of pictures about which the subject is asked to tell a story is called :-
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test
True/False
Question
Descriptive research is a type of conclusive research.
Correct Answer
True
Your Answer
True
True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers
Your Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers
Select The Blank
Question
In conjoint analysis it may be difficult to ascribe or describe ________ for certain products.
Correct Answer
Attributes
Your Answer
Attributes
Multiple Choice Single Answer
Question
Which is the institution specialising in Pharma Research?
Correct Answer
Central Drug Research Institute, Lucknow
Your Answer
Central Drug Research Institute, Lucknow
Select The Blank
Question
________represents a close ended question.
Correct Answer
Scales
Your Answer
Probing
Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques
Multiple Choice Multiple Answer
Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch
Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Downloadable interactive surveys
True/False
Question
Technical jargon should be used when unavoidable.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Which publications can be used for research on automobile industry?Correct Answer
Auto spark , Automobile Reporter , Auto Age
Your Answer
Auto spark , Auto Age
Multiple Choice Multiple Answer
Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Selecting test markets for various marketing strategies , Market segment , Understanding buyer behavior
True/False
Question
Range is the simplest measure of calculation of mean.
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Mumbai
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi
Multiple Choice Single Answer
Question
Descriptors describing the selection criteria of the individuals needed for the study are known as:
Correct Answer
Respondent Descriptors
Your Answer
Respondent Descriptors
True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
No deliberate misinterpretations , Complete confidentiality and secrecy of data
Select The Blank
Question
In two mode, two way data of MDS, the products can be compared on the basis of ________ .
Correct Answer
Objective and perceived attributes
Your Answer
Objective and perceived attributes
Multiple Choice Single Answer
Question
Utilities of conjoint analysis are arrived through :-
Correct Answer
Iterative technique
Your Answer
Iterative technique
Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software
Match The Following
Question
Correct Answer
Your Answer
Getting the feel of possibility of a candidate winning in an election
Telephonic
Observation
Exploring the conversion rate at a retail outlet
Observation
Telephonic
Getting the feedback of demonstration of a food processor
Experimental
Direct interviews
Getting the responses from experts regarding a new chemical
Postal Survey
Questionnaire method
Multiple Choice Single Answer
Question
Validation is fundamental step in research because :-
Correct Answer
It ensures that data has accurately measured
Your Answer
It ensures that data has accurately measured
Multiple Choice Multiple Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client
Your Answer
Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client
Multiple Choice Multiple Answer
Question
Which of the following are the research obligations to the client?Correct Answer
Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application
Your Answer
Honest and clear reporting , Briefing regarding study limitation
Select The Blank
Question
In absence of proper________ the market research becomes a data collection exercise.
Correct Answer
Problem Definition
Your Answer
Problem Definition
Multiple Choice Multiple Answer
Question
The objective of Questionnaire design is to seek consistency with :-Correct Answer
Method of data collection , Research objective , Respondent's willingness to answer questions on the subject
Your Answer
Research objective , Respondent's willingness to answer questions on the subject
True/False
Question
The popularity of Likert scale is due to its ease of construction and administration.
Correct Answer
True
Your Answer
True
True/False
Question
Likert Scale is relatively easy to construct and administer.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Your Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Multiple Choice Single Answer
Question
What is the source of information to know the technical details of norms for using construction chemicals?
Correct Answer
Indian Concrete Journal
Your Answer
Chemical Manufacturers Directory
Select The Blank
Question
Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.
Correct Answer
Relative peakedness
Your Answer
Relative peakedness
Multiple Choice Single Answer
Question
Ultra violet ink is used to disguise customer coding. This activity is :-Correct Answer
A disapproved method
Your Answer
To protect the identity of the respondent
Multiple Choice Single Answer
Question
A process of recognizing and noting people is known as :-
Correct Answer
Direct Observation Method
Your Answer
Direct Observation Method
Select The Blank
Question
Pie chart is a round chart divided into sections denoting ________ associated with each value.
Correct Answer
percentage
Your Answer
percentage
Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps
Multiple Choice Single Answer
Question
Report presentation methodology deals with :-
Correct Answer
Research design, technique employees and justification
Your Answer
Research design, technique employees and justification
Multiple Choice Multiple Answer
Question
Online survey methods include :-
Correct Answer
Email survey , HTML survey , Downloadable interactive surveys
Your Answer
Email survey , Downloadable interactive surveys
True/False
Question
The person conducting pharma research should be well qualified so that not to waste Doctors time.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Data cleaning is done through extensive checks for________.
Correct Answer
Consistency and treatment of missing responses
Your Answer
Consistency and treatment of missing responses
True/False
Question
Use of data analysis programme is the analysis strategy .
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications
Select The Blank
Question
Taking the responses on which political party will win the upcoming election is known as ________.
Correct Answer
Opinion Poll
Your Answer
Opinion Poll
True/False
Question
When target respondents are intercepted and shopping areas, it is called Mall Intercept.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Spontaneous response from respondent is possible in :-
Correct Answer
Free response questions , Probing questions , Unstructured questions
Your Answer
Free response questions , Unstructured questions
Multiple Choice Single Answer
Question
In Report writing, letter of transmission indicates :-
Correct Answer
To whom the report is submitted, reason for research and official authorization
Your Answer
To whom the report is submitted, reason for research and official authorization
Multiple Choice Single Answer
Question
Scale Intervals can be used for
Correct Answer
Age
Your Answer
Family life style
Multiple Choice Single Answer
Question
The test which consists of a series of pictures about which the subject is asked to tell a story is called :-
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test
True/False
Question
Descriptive research is a type of conclusive research.
Correct Answer
True
Your Answer
True
True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers
Your Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers
Select The Blank
Question
In conjoint analysis it may be difficult to ascribe or describe ________ for certain products.
Correct Answer
Attributes
Your Answer
Attributes
Multiple Choice Single Answer
Question
Which is the institution specialising in Pharma Research?
Correct Answer
Central Drug Research Institute, Lucknow
Your Answer
Central Drug Research Institute, Lucknow
Select The Blank
Question
________represents a close ended question.
Correct Answer
Scales
Your Answer
Probing
Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques
Multiple Choice Multiple Answer
Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch
Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Downloadable interactive surveys
True/False
Question
Technical jargon should be used when unavoidable.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Which publications can be used for research on automobile industry?Correct Answer
Auto spark , Automobile Reporter , Auto Age
Your Answer
Auto spark , Auto Age
Multiple Choice Multiple Answer
Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Selecting test markets for various marketing strategies , Market segment , Understanding buyer behavior
True/False
Question
Range is the simplest measure of calculation of mean.
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Mumbai
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi
Multiple Choice Single Answer
Question
Descriptors describing the selection criteria of the individuals needed for the study are known as:
Correct Answer
Respondent Descriptors
Your Answer
Respondent Descriptors
True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
No deliberate misinterpretations , Complete confidentiality and secrecy of data
Select The Blank
Question
In two mode, two way data of MDS, the products can be compared on the basis of ________ .
Correct Answer
Objective and perceived attributes
Your Answer
Objective and perceived attributes
Multiple Choice Single Answer
Question
Utilities of conjoint analysis are arrived through :-
Correct Answer
Iterative technique
Your Answer
Iterative technique
Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software
Match The Following
Question
Correct Answer
Your Answer
Getting the feel of possibility of a candidate winning in an election
Telephonic
Observation
Exploring the conversion rate at a retail outlet
Observation
Telephonic
Getting the feedback of demonstration of a food processor
Experimental
Direct interviews
Getting the responses from experts regarding a new chemical
Postal Survey
Questionnaire method
Multiple Choice Single Answer
Question
Validation is fundamental step in research because :-
Correct Answer
It ensures that data has accurately measured
Your Answer
It ensures that data has accurately measured
Multiple Choice Multiple Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client
Your Answer
Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client
Multiple Choice Multiple Answer
Question
Which of the following are the research obligations to the client?Correct Answer
Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application
Your Answer
Honest and clear reporting , Briefing regarding study limitation
Select The Blank
Question
In absence of proper________ the market research becomes a data collection exercise.
Correct Answer
Problem Definition
Your Answer
Problem Definition
Multiple Choice Multiple Answer
Question
The objective of Questionnaire design is to seek consistency with :-Correct Answer
Method of data collection , Research objective , Respondent's willingness to answer questions on the subject
Your Answer
Research objective , Respondent's willingness to answer questions on the subject
True/False
Question
The popularity of Likert scale is due to its ease of construction and administration.
Correct Answer
True
Your Answer
True
True/False
Question
Likert Scale is relatively easy to construct and administer.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Your Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Multiple Choice Single Answer
Question
What is the source of information to know the technical details of norms for using construction chemicals?
Correct Answer
Indian Concrete Journal
Your Answer
Chemical Manufacturers Directory
Select The Blank
Question
Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.
Correct Answer
Relative peakedness
Your Answer
Relative peakedness
Multiple Choice Single Answer
Question
Ultra violet ink is used to disguise customer coding. This activity is :-Correct Answer
A disapproved method
Your Answer
To protect the identity of the respondent
Multiple Choice Single Answer
Question
A process of recognizing and noting people is known as :-
Correct Answer
Direct Observation Method
Your Answer
Direct Observation Method
Select The Blank
Question
Pie chart is a round chart divided into sections denoting ________ associated with each value.
Correct Answer
percentage
Your Answer
percentage
Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps
Multiple Choice Single Answer
Question
Report presentation methodology deals with :-
Correct Answer
Research design, technique employees and justification
Your Answer
Research design, technique employees and justification
Multiple Choice Multiple Answer
Question
Online survey methods include :-
Correct Answer
Email survey , HTML survey , Downloadable interactive surveys
Your Answer
Email survey , Downloadable interactive surveys
True/False
Question
The person conducting pharma research should be well qualified so that not to waste Doctors time.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Data cleaning is done through extensive checks for________.
Correct Answer
Consistency and treatment of missing responses
Your Answer
Consistency and treatment of missing responses
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