MARKETING MANAGEMENT -3

MARKETING MANAGEMENT

True/False
Question -A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question -It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Statistical quality control


Select The Blank
Question -________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective


Multiple Choice Multiple Answer
Question -The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Buyer mix


Select The Blank
Question -Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Objectives


Multiple Choice Single Answer
Question -What is Market development?
Correct Answer Existing product-New market
Your Answer New product-New market


Multiple Choice Multiple Answer
Question -Income,occupation,education, age,marital status are factors
of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic


Select The Blank
Question -There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use


Multiple Choice Multiple Answer
Question -These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Quality control is tough


Multiple Choice Multiple Answer
Question -Planning of long term strategies are based on following
factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment,
Organisation mission , Resources


Select The Blank
Question -Competition tends to focus on ________ as a product moves
through its life cycle.
Correct Answer Price
Your Answer Quality


Select The Blank
Question -The onus of advertising, pricing and sales promotion
policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral


Select The Blank
Question -________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive


True/False
Question -Market foreacsts are available from sources like government
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question -Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Customer , Middlemen , Warehouse operators


True/False
Question -Consumer behaviour is more challenging across international
border.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question -Manufacturers offering variety of price promotions to their
middlemen is called
Correct Answer Trade promotion
Your Answer Trade-in allowance


Select The Blank
Question -Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost


Multiple Choice Multiple Answer
Question -Money is invested by way of
Correct Answer Debt , Equity
Your Answer Risk , Equity


Select The Blank
Question -________ describes a person's favourable or unfavourable
action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes


Multiple Choice Single Answer
Question -Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales


Match The Following
Question -Correct Answer Your Answer

Wide market coverage is achieved. Intensive distribution. Intensive
distribution.

Helps in the process of matching demand and supply. Marketing channel
Marketing channel

No intermediaries between producer and consumer. Direct channel
Direct channel

Combining two or more levels of a channel under one participant's control.
Vertical integration Vertical integration

True/False
Question -Logistics is an area of potentially high cost saving and
improves customer satisfaction.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question -Decline in buying power due to price levels rising more
rapidly than income is called
Correct Answer Inflation
Your Answer Inflation


True/False
Question -In pure competition many sellers and buyers are there and
have major effect on demand and supply of the product's market price
Correct Answer False
Your Answer True


Select The Blank
Question -________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Market tests


Multiple Choice Single Answer
Question -This strategic posture invests sufficiently to stay in the
race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play


Multiple Choice Single Answer
Question -As a person acquires additional units of a product, the
amount of satisfaction(each unit adds to total satisfaction), is less than
the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility


Multiple Choice Single Answer
Question -New product forms and brands enter in which stage of product
life cycle?
Correct Answer Growth
Your Answer Introductory


Select The Blank
Question -________ leads to generalisation where similar stimulus
generate the same kind of response
Correct Answer Reinforcement
Your Answer Cues


True/False
Question -Marketer should keep company's mission and marketing
objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question -Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Technology , Social class , Culture


Multiple Choice Multiple Answer
Question -Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media


True/False
Question -After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question -Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer


Multiple Choice Multiple Answer
Question -Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government
market
Your Answer Reseller market , Industrial market , Government market


Multiple Choice Multiple Answer
Question -Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology , Predictive , Experimental


Multiple Choice Single Answer
Question -A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


True/False
Question -"Idea screening" stage reduces the number of ideas based on
company's criteria.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question -Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Late adopters , Laggards


True/False
Question -Secondary data is cheaper and faster to collect than primary
data
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question -This method enables the forecaster to take into
consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis


Select The Blank
Question -Wholesalers and retailers help manufacturer in carrying
________ flow to final buyers.
Correct Answer Title
Your Answer Title


True/False
Question -"Promotion" is considered in conjunction with "Convenience"
.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question -To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of
marketing effort
Your Answer Sales revenue generated is more than cost of marketing
effort


Multiple Choice Multiple Answer
Question -Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting ,
Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying
market trends , MIS formation


Match The Following
Question -Correct Answer Your Answer

Motivational research It analyses consumer motives It is used to
forecast future values such as sales revenue etc

Historical research Uses past experiences to find solutions Uses past
experiences to find solutions

Survey research Obtains data from respondents in person Obtains data from
respondents in person

Experimental research One factor is constant and holding other factors
Tests hypothesis about the relationship between dependent variables

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Labels: Marketing Management(Set-V)

Marketing Management - 17

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Question -The key to successful new product introduction lies in a
systems approach.
Correct Answer True
Your Answer True

Question -Executive judgement technique may be used to supplement
other techniques
Correct Answer True
Your Answer True

Question -Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message

Your Answer Sender transmits message , Receiver receives message ,
Message has meaning

Question -Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures
only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the
cost of producing , It uses time as a unit of measure

Question -________ occurs when people inspite of being qualified and
experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Underemployment

Question -Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer

Question -Product, place and promotion elements in the marketing mix
are viewed as cost factors.
Correct Answer True
Your Answer True

Question -Advantage of multi-variate segmentation is :
Correct Answer More information about available people
Your Answer More information about available people

Question -________ is some characteristic of people in the market that
helps in dividing it.
Correct Answer Factor
Your Answer Segment

Question -Interpersonal communication is between:
Correct Answer Source and receiver
Your Answer Source and receiver

Question -________ provides more information than Advertising and is
relatively inexpensive.
Correct Answer Publicity
Your Answer Publicity

Question -________ is an important tool for planning and controlling
the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Question -Correct Answer Your Answer

Strategic organisational planning Top Management How to achieve
objectives

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives Top Management

Policies Constraints that limits the alternatives available
Constraints that limits the alternatives available

Question -A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer One thing of value , Two things of value , Agreed upon
conditions

Question -The most common criteria for classifying products is based
on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour

Question -Correct Answer Your Answer

Air-freight It is the best quality type of transportation available.
The advantage is speed and flexibility in carrying small loads.

Inventory carrying cost It increases as the quantity ordered increases. It
increases as the quantity ordered increases.

Order processing cost It decreases as the quantity ordered increases. It
decreases as the quantity ordered increases.

Pipe-line It is used to transport petroleum products to refineries.
It is used to transport petroleum products to refineries.

Question -For ________ items, reseller reorders goods when inventory
gets low
Correct Answer Standard
Your Answer Standard

Question -How does 'structure' reduce internal uncertainity arising
out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Control mechanism , Departmentalisation

Question -________ is a part of the company that has a separate
mission and objectives
Correct Answer SBU
Your Answer Strategic planning

Question -These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Mechanised and automated ,
Quality control is tough

Question -Groups having a direct influence on a person are called
Correct Answer Membership groups
Your Answer Membership groups

Question -Prosperity stage in business cycle is also called
Correct Answer Boom
Your Answer Boom

Question -An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars

Question -Minimum number of segments in a multi segment strategy:
Correct Answer 2
Your Answer 2

Question -Rise and fall of interest rates has a major effect on
consumer's decision to buy products on credit
Correct Answer True
Your Answer True

Question -________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Marketing mix

Question -Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Discounts , Samples

Question -These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer Big bets

Question -Which is the shortest marketing channel for an industrial
product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Consumer

Question -"Image building" objectives are common in which type of
market structure?
Correct Answer Oligopoly
Your Answer Competition

Question -Major reason for success for new product is ________
product.
Correct Answer Superior
Your Answer Well advertised

Question -After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True

Question -Augmented product includes the actual product plus any
additional services such as maintenance, intallation etc.
Correct Answer True
Your Answer True

Question -Style of a company are the patterns of actions taken by
members of top management over a period of time
Correct Answer True
Your Answer True

Question -Product ________ plays a major role in distribution
strategy.
Correct Answer Awareness
Your Answer Promotion

Question -This strategic posture invests sufficiently to stay in the
race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play

Question -Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return

Question -Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Prestige , Odd , Leader

Question -________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Satisfaction

Question -It is the relative difficulty in understanding or using the
product
Correct Answer Complexity
Your Answer Complexity

Question -Customers are brand,style and type conscious when buying
________ products.
Correct Answer Special
Your Answer Shopping

Question -MIS provides marketers with the right amount and type of
information in a timely fashion.
Correct Answer True
Your Answer True

Question -Market segmentation is the decision to identify different
groups that compose the market and to develop specific product for each of
these groups.
Correct Answer False
Your Answer True

Question -Learning consists of
Correct Answer Cues , Drives , Response
Your Answer Cues , Drives , Response

Question -Types of strategic business units are :
Correct Answer Stars , Cash cows , Question -marks
Your Answer Stars , Cash cows , Question -marks

Question -Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor , Credibility

Question -Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer False