Consumer Behaviour

1. Question - It constitutes the moral factor of personality:-

Correct Answer - Ego

2. Question -JND is that difference below which consumer perceives a difference.

False

3. Question __________ attempts to define good and bad and induces a person to attain perfection.

Correct Answer - Superego

4. Question - Name the market whose product has a universal application:

Correct Answer - Horizontal

5. Question Characteristics of Reference price :-

Correct Answer Changes, More knowledge less price range

Your Answer More knowledge less price range

6. Question -  In Which model, Consumers identifies the attribute of the product he is interested in and assigns weight age?

Correct Answer - Lexicographic model

7. Question - In________________ Approach marketers consider rural markets to be totally different from the urban market

Correct Answer - Differentiated

8. Question - Select The Blank

Question Individuals have a specific perception and image of themselves called ________.

Correct Answer Self concept

Your Answer Self concept

9. Question -True/False

Question Consumer has a right to voice grievances or suggestions.

Correct Answer True

10. Question - Multiple Choice Single Answers

Question It is a method of collecting past and current data by recording information :-

Correct Answer Observation survey

11. Question - Habit occurs in the absence of

Correct Answer - Information seeking

12. Question -  _________occurs when expected needs of customers are fulfilled

Correct Answer - Satisfaction

13. Question  - Multiple Choice Single Answers

Question What is 'Conative' component of decision making?

Correct Answer - Purchase decision

Your Answer Purchase decision

14. Question -  It is a malpractice done by supplier to fix price in terms of sale to lessen competition

Correct Answer -  Resale price maintenance

15. Question -  Lack of customer _________leads to brand extinction

Correct Answer - Satisfaction

16. Question  - Rural respondent generally can't be interviewed individually

Correct Answer - True

17. Question - Superego operates at concsious and uncounsious level

Correct Answer - True

18. Question - Toilet soap brand with higher penetration in india is

Correct Answer - Lifebuoy

19. Question Correct Answer Your Answer

Intuitive thinking Least price conscious Least price conscious

Aggression, hunger, sex Id Id

Sensing-thinking type personality Own decision maker Own decision maker

Sensitive thinking Short term consideration Short term consideration

20. Question - ____________occurs when the consumer gets value from product is more than his expectations.

Correct Answer - Discrepancy

21. Question - _______ approach does not include the developing of questionnaire and involves less bias

Correct Answer - Observation survey

22 Question -.Characteristics of rural market are:

Correct Answer - Low density of population, Low infrastructure level

23. Question - Type of personality are:

Correct Answer – Extrovert, Introvert

24. Question - Economic factors affecting organizational buying are

Correct Answer – Credit , Price

 

25. Question - Brand beliefs are formed by ________ learning in low involvement hierarchy

Correct Answer - Active

26. Question   Correct Answer

Self sufficient in food grains at - house hold level

Irrigated land to land dependent on rains ratio - 30:70

Number of villagers with no primary school within 1 km radius - 1.8 lakh villagers

Number of villagers with drinking water problem - 4.5 lakh villagers

27. Question - the most important factor in buying low involvement product is:

Correct Answer - brand

28. Question - The production of crops like sorghum, pearl milet, barley and ragi has gone down over the years.

Correct Answer - False

29. Question- Anything which is different from what is normally expected tends to attract attention

Correct Answer - True

30. Question - __________color conveys a friendlier message.

Correct Answer - Blue

31. Question- Trait theory is based on the following assumptions:-

Correct Answer Relatively stable behavioral tendencies among individuals, Difference in the degree to behavioral tendencies, Relative differences help in characterizing their personalities

32. Question - Primary data has been collected earlier for some other purpose

Correct Answer - False

33. Question Measures by government to protect the interests of consumer are :-

Correct Answer Expansion of public sector, statutory regulation

Your Answer Expansion of public sector, Expansion of private sector, statutory regulation, Restrictive trade practices

34. Question - Sellers who cater to the needs of buyers in one particular industry is known as __________ market

Correct Answer - Vertical

35. Question  - Which of the following refers to those environmental events which increase the likelihood of specific response in the future

Correct Answer - Reinforcement

36. Question - The percentage of rural population of rural population of total national population is approximately

Correct Answer - 70%

37. Question - ________________theory is relevant and important for involving products

Correct Answer - Cognative

38. Question - The feeling generated due to Id or superego are ascribed to other person to release tension. This defense mechanism called

Correct Answer - Identification

39. Question  -Multiple Choice Single Answer

Question It occurs when two stimuli are seen as similar and effects of one substitute for the effects of the other :-

Correct Answer Stimulus generalization

40. Question - Important steps of cognative process of brand evaluation are

Correct Answer -  a) Purchase decision, b )Evaluate brands,C ) Form brand beliefs

41. Question - Various malpractices prevalent in the society are

Correct Answer -  High pressure selling, High Price

42. Question Types of restrictive trade practices are :-

Correct Answer Full time forcing, Area restriction, Predatory pricing

43. Question True/False

Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase.

Correct Answer True

Your Answer False

44. Question- Select the Blank

Question Involvement is ________ needs specific.

Correct Answer Consumer