LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
*Question -
In a crisis, in management team, every person must be capable of working under extreme :-
Correct Answer
Pressure
Your Answer
Pressure
Select The Blank
*Question -
It is difficult task as it is peoples actions that builds or destroys ________ of an organization.
Correct Answer
Reputation
Your Answer
Image
Multiple Choice Multiple Answer
*Question -
In Egyptian era the Governments have always engaged in what is known as :-
Correct Answer
Public Information , Public Relations , Public Affairs
Your Answer
Public Information , Public Relations , Public Comunicators
Select The Blank
*Question -
Public ________ is stronger than legal right or miltary might.
Correct Answer
Opinion
Your Answer
Opinion
Match The Following
*Question -
Correct Answer
Your Answer
Stories
newworthy
Pyramid
Date
Heading
Date of Birth
Copy
Pyramid
newworthy
Accuracy
Life blood
Year of coperation
Multiple Choice Multiple Answer
*Question -
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , How , What
Multiple Choice Multiple Answer
*Question -
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Buy , Use product or service
Select The Blank
*Question -
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words
Multiple Choice Single Answer
*Question -
Advertising contributes to
Correct Answer
Profits
Your Answer
Increase in sales
Multiple Choice Single Answer
*Question -
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.
Multiple Choice Single Answer
*Question -
A brand is a valuable :-
Correct Answer
Assest
Your Answer
Name
Select The Blank
*Question -
The ________ revolution led to number of inventions that had an impact on communications.
Correct Answer
Industrial
Your Answer
Industrial
Multiple Choice Single Answer
*Question -
Advertisments in those days were laid out like our present day
Correct Answer
Classified advertisment
Your Answer
Classified advertisment
Multiple Choice Multiple Answer
*Question -
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Trade Publications , Industrial Magzines , Professional Magzines
Multiple Choice Single Answer
*Question -
If press conference does not have the purpose it will result in loss of :-
Correct Answer
Credibility
Your Answer
Credibility
True/False
*Question -
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False
True/False
*Question -
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences
Multiple Choice Multiple Answer
*Question -
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
Headline , Double spaced , Avoided passive voice
True/False
*Question -
FYI stands for For Your Information
Correct Answer
True
Your Answer
True
True/False
*Question -
Erik Thovaldson named the island as greenland.
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
J AND J also campaigns with the ________ .
Correct Answer
Government
Your Answer
Government
Multiple Choice Single Answer
*Question -
The typed lines should be kept :-
Correct Answer
50 to 60 characters long
Your Answer
50 to 60 characters long
True/False
*Question -
In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
*Question -
A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer
Exaggerations , Real Estate promotion
Your Answer
Exaggerations , Real Estate promotion
True/False
*Question -
Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts.
Correct Answer
True
Your Answer
True
True/False
*Question -
The first advertisinment on A AND F pears bought a picture tilted "bubbles" was launched in 1886.
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
Johnson AND Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic
Multiple Choice Single Answer
*Question -
Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an
Correct Answer
Identified sponsor
Your Answer
Identified sponsor
Multiple Choice Single Answer
*Question -
To become a good and well known Public Relation practitioner, one should develop numerous :-
Correct Answer
Skills
Your Answer
Skills
Multiple Choice Multiple Answer
*Question -
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Technology Advancements , Social Changes
Select The Blank
*Question -
Testimony means actual user share their________ in the form of an ad.
Correct Answer
Experience
Your Answer
Experience
Multiple Choice Multiple Answer
*Question -
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Food World , Cox AND Kings , FedEx
Multiple Choice Single Answer
*Question -
Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer
Atlantic
Your Answer
Atlantic
Multiple Choice Multiple Answer
*Question -
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Publications , Television AND Radio Channels , Websites
Multiple Choice Multiple Answer
*Question -
People forget mistakes than brow beaten by
Correct Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations
True/False
*Question -
India is the hope of free world.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales
Select The Blank
*Question -
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
75
Multiple Choice Multiple Answer
*Question -
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action
Select The Blank
*Question -
Samples of new safety packaging were ________
Correct Answer
Distributed
Your Answer
Distributed
Multiple Choice Single Answer
*Question -
The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends
Select The Blank
*Question -
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Mental
Multiple Choice Multiple Answer
*Question -
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business
Select The Blank
*Question -
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984
True/False
*Question -
A fact sheet runs into a single page
Correct Answer
False
Your Answer
True
Match The Following
*Question -
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Address to specific consumers
The Beginning of Advertising
Exchange of goods
Exchange of goods
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
Multiple Choice Single Answer
*Question -
In a crisis, in management team, every person must be capable of working under extreme :-
Correct Answer
Pressure
Your Answer
Pressure
Select The Blank
*Question -
It is difficult task as it is peoples actions that builds or destroys ________ of an organization.
Correct Answer
Reputation
Your Answer
Image
Multiple Choice Multiple Answer
*Question -
In Egyptian era the Governments have always engaged in what is known as :-
Correct Answer
Public Information , Public Relations , Public Affairs
Your Answer
Public Information , Public Relations , Public Comunicators
Select The Blank
*Question -
Public ________ is stronger than legal right or miltary might.
Correct Answer
Opinion
Your Answer
Opinion
Match The Following
*Question -
Correct Answer
Your Answer
Stories
newworthy
Pyramid
Date
Heading
Date of Birth
Copy
Pyramid
newworthy
Accuracy
Life blood
Year of coperation
Multiple Choice Multiple Answer
*Question -
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , How , What
Multiple Choice Multiple Answer
*Question -
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Buy , Use product or service
Select The Blank
*Question -
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words
Multiple Choice Single Answer
*Question -
Advertising contributes to
Correct Answer
Profits
Your Answer
Increase in sales
Multiple Choice Single Answer
*Question -
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.
Multiple Choice Single Answer
*Question -
A brand is a valuable :-
Correct Answer
Assest
Your Answer
Name
Select The Blank
*Question -
The ________ revolution led to number of inventions that had an impact on communications.
Correct Answer
Industrial
Your Answer
Industrial
Multiple Choice Single Answer
*Question -
Advertisments in those days were laid out like our present day
Correct Answer
Classified advertisment
Your Answer
Classified advertisment
Multiple Choice Multiple Answer
*Question -
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Trade Publications , Industrial Magzines , Professional Magzines
Multiple Choice Single Answer
*Question -
If press conference does not have the purpose it will result in loss of :-
Correct Answer
Credibility
Your Answer
Credibility
True/False
*Question -
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False
True/False
*Question -
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences
Multiple Choice Multiple Answer
*Question -
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
Headline , Double spaced , Avoided passive voice
True/False
*Question -
FYI stands for For Your Information
Correct Answer
True
Your Answer
True
True/False
*Question -
Erik Thovaldson named the island as greenland.
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
J AND J also campaigns with the ________ .
Correct Answer
Government
Your Answer
Government
Multiple Choice Single Answer
*Question -
The typed lines should be kept :-
Correct Answer
50 to 60 characters long
Your Answer
50 to 60 characters long
True/False
*Question -
In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
*Question -
A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer
Exaggerations , Real Estate promotion
Your Answer
Exaggerations , Real Estate promotion
True/False
*Question -
Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts.
Correct Answer
True
Your Answer
True
True/False
*Question -
The first advertisinment on A AND F pears bought a picture tilted "bubbles" was launched in 1886.
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
Johnson AND Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic
Multiple Choice Single Answer
*Question -
Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an
Correct Answer
Identified sponsor
Your Answer
Identified sponsor
Multiple Choice Single Answer
*Question -
To become a good and well known Public Relation practitioner, one should develop numerous :-
Correct Answer
Skills
Your Answer
Skills
Multiple Choice Multiple Answer
*Question -
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Technology Advancements , Social Changes
Select The Blank
*Question -
Testimony means actual user share their________ in the form of an ad.
Correct Answer
Experience
Your Answer
Experience
Multiple Choice Multiple Answer
*Question -
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Food World , Cox AND Kings , FedEx
Multiple Choice Single Answer
*Question -
Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer
Atlantic
Your Answer
Atlantic
Multiple Choice Multiple Answer
*Question -
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Publications , Television AND Radio Channels , Websites
Multiple Choice Multiple Answer
*Question -
People forget mistakes than brow beaten by
Correct Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations
True/False
*Question -
India is the hope of free world.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales
Select The Blank
*Question -
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
75
Multiple Choice Multiple Answer
*Question -
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action
Select The Blank
*Question -
Samples of new safety packaging were ________
Correct Answer
Distributed
Your Answer
Distributed
Multiple Choice Single Answer
*Question -
The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends
Select The Blank
*Question -
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Mental
Multiple Choice Multiple Answer
*Question -
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business
Select The Blank
*Question -
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984
True/False
*Question -
A fact sheet runs into a single page
Correct Answer
False
Your Answer
True
Match The Following
*Question -
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Address to specific consumers
The Beginning of Advertising
Exchange of goods
Exchange of goods
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
*Question -
By which sign the end of your release is marked ande which is repeated several times?Correct Answer
####
Your Answer
****
Multiple Choice Multiple Answer
*Question -
Newspaper advertising has the following advantages :
Correct Answer
Market Penetration , Selectivity , Audience Involvement
Your Answer
Market Penetration , Selectivity , Audience Involvement
Select The Blank
*Question -
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Six
Multiple Choice Single Answer
*Question -
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced
True/False
*Question -
The HRD departement reports to the agency Management.
Correct Answer
False
Your Answer
False
True/False
*Question -
GEC is an Organizational Brand
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
*Question -
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Use product or service , The material
Multiple Choice Multiple Answer
*Question -
Advertising primarily reaches out to customer through :-
Correct Answer
Print , Radio AND TV , Internet
Your Answer
Print , Radio AND TV , Internet
Select The Blank
*Question -
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984
Multiple Choice Single Answer
*Question -
The PR practitioner has to understand and be skilled in the usage and application of all :-Correct Answer
Communication Media
Your Answer
Communication Media
Select The Blank
*Question -
Sometimes female employees have to travel ________
Correct Answer
Outstation
Your Answer
Outstation
True/False
*Question -
A journalist is a observer.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
*Question -
People get involved with issues or pay attention to message that appeal to their psychic or :-Correct Answer
Economic needs
Your Answer
Economic needs
Multiple Choice Single Answer
*Question -
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.
True/False
*Question -
The art director and the copy writer work together as a team.
Correct Answer
True
Your Answer
True
Match The Following
*Question -
Correct Answer
Your Answer
Relationship
Symmetrical Model
Geometic Model
Publicity
Press Agentry Model
Press Agentry Model
Information
Public Information Model
Public Information Model
Advocacy
Asymmetrical Model
Asymmetrical Model
Multiple Choice Multiple Answer
*Question -
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Cox AND Kings , FedEx , Food World
True/False
*Question -
Corporate success depends on a workforce.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
*Question -
The liability coverage takes care of :-
Correct Answer
Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer
Loss of property , Medical Condition , Internal Harrasment in the organization
Multiple Choice Single Answer
*Question -
People are prone to forgive :-
Correct Answer
Mistakes
Your Answer
Mistakes
Match The Following
*Question -
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Exchange of goods
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
Multiple Choice Single Answer
*Question -
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences
Multiple Choice Multiple Answer
*Question -
When a mistake is been committed :-
Correct Answer
Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer
Do not lie , Do not try to cover up things , Do not pretend to be right
True/False
*Question -
FYI stands for For Your Information
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
*Question -
One can interact with PRO at the :-
Correct Answer
Railway Station , Government Offices , Press
Your Answer
Railway Station , Government Offices , Press
True/False
*Question -
After three and half years another death occurred the vicitm was 60 years old woman from New York
Correct Answer
False
Your Answer
False
True/False
*Question -
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
45
Multiple Choice Single Answer
*Question -
The rule in a crisis is that you cannot be handicapped by a lack of :-
Correct Answer
Infrastructure
Your Answer
Professional people
Multiple Choice Single Answer
*Question -
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program
Multiple Choice Multiple Answer
*Question -
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause
Multiple Choice Multiple Answer
*Question -
The filler items should be in paragraph form with :-
Correct Answer
Typed , Typed on single page , Double Spaced margin
Your Answer
Double Spaced margin , Typed , Typed on single page
Select The Blank
*Question -
In green land ice melts for only a few________.
Correct Answer
Months
Your Answer
Days
Select The Blank
*Question -
"People working with you" this means offering them Salary, Promotions ________, and Training opportunities to motivate them.
Correct Answer
Perks
Your Answer
Perks
True/False
*Question -
The most important information is down the air.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
*Question -
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , What , Whose
Multiple Choice Multiple Answer
*Question -
SWOT stands for
Correct Answer
Strengths AND Weakness , Opportunities , Threats
Your Answer
Strengths AND Weakness , Opportunities , Threats
Select The Blank
*Question -
It is very difficult to attribute a rise of sales due to ________
Correct Answer
Advertising
Your Answer
Advertising
Multiple Choice Single Answer
*Question -
Crisis means an unexpected development that often frightens the :-
Correct Answer
Public
Your Answer
Customer
Select The Blank
*Question -
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24
Multiple Choice Single Answer
*Question -
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA
Multiple Choice Multiple Answer
*Question -
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Select The Blank
*Question -
In Retentive stage the product reaches its________ stage.
Correct Answer
Maturity
Your Answer
Decline
Select The Blank
*Question -
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear
Multiple Choice Single Answer
*Question -
All the releases should start with a :-
Correct Answer
Heading
Your Answer
Heading
True/False
*Question -
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last
Multiple Choice Single Answer
*Question -
By which sign the end of your release is marked ande which is repeated several times?Correct Answer
####
Your Answer
****
Multiple Choice Multiple Answer
*Question -
Newspaper advertising has the following advantages :
Correct Answer
Market Penetration , Selectivity , Audience Involvement
Your Answer
Market Penetration , Selectivity , Audience Involvement
Select The Blank
*Question -
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Six
Multiple Choice Single Answer
*Question -
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced
True/False
*Question -
The HRD departement reports to the agency Management.
Correct Answer
False
Your Answer
False
True/False
*Question -
GEC is an Organizational Brand
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
*Question -
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Use product or service , The material
Multiple Choice Multiple Answer
*Question -
Advertising primarily reaches out to customer through :-
Correct Answer
Print , Radio AND TV , Internet
Your Answer
Print , Radio AND TV , Internet
Select The Blank
*Question -
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984
Multiple Choice Single Answer
*Question -
The PR practitioner has to understand and be skilled in the usage and application of all :-Correct Answer
Communication Media
Your Answer
Communication Media
Select The Blank
*Question -
Sometimes female employees have to travel ________
Correct Answer
Outstation
Your Answer
Outstation
True/False
*Question -
A journalist is a observer.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
*Question -
People get involved with issues or pay attention to message that appeal to their psychic or :-Correct Answer
Economic needs
Your Answer
Economic needs
Multiple Choice Single Answer
*Question -
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.
True/False
*Question -
The art director and the copy writer work together as a team.
Correct Answer
True
Your Answer
True
Match The Following
*Question -
Correct Answer
Your Answer
Relationship
Symmetrical Model
Geometic Model
Publicity
Press Agentry Model
Press Agentry Model
Information
Public Information Model
Public Information Model
Advocacy
Asymmetrical Model
Asymmetrical Model
Multiple Choice Multiple Answer
*Question -
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Cox AND Kings , FedEx , Food World
True/False
*Question -
Corporate success depends on a workforce.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
*Question -
The liability coverage takes care of :-
Correct Answer
Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer
Loss of property , Medical Condition , Internal Harrasment in the organization
Multiple Choice Single Answer
*Question -
People are prone to forgive :-
Correct Answer
Mistakes
Your Answer
Mistakes
Match The Following
*Question -
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Exchange of goods
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
Multiple Choice Single Answer
*Question -
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences
Multiple Choice Multiple Answer
*Question -
When a mistake is been committed :-
Correct Answer
Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer
Do not lie , Do not try to cover up things , Do not pretend to be right
True/False
*Question -
FYI stands for For Your Information
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
*Question -
One can interact with PRO at the :-
Correct Answer
Railway Station , Government Offices , Press
Your Answer
Railway Station , Government Offices , Press
True/False
*Question -
After three and half years another death occurred the vicitm was 60 years old woman from New York
Correct Answer
False
Your Answer
False
True/False
*Question -
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
45
Multiple Choice Single Answer
*Question -
The rule in a crisis is that you cannot be handicapped by a lack of :-
Correct Answer
Infrastructure
Your Answer
Professional people
Multiple Choice Single Answer
*Question -
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program
Multiple Choice Multiple Answer
*Question -
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause
Multiple Choice Multiple Answer
*Question -
The filler items should be in paragraph form with :-
Correct Answer
Typed , Typed on single page , Double Spaced margin
Your Answer
Double Spaced margin , Typed , Typed on single page
Select The Blank
*Question -
In green land ice melts for only a few________.
Correct Answer
Months
Your Answer
Days
Select The Blank
*Question -
"People working with you" this means offering them Salary, Promotions ________, and Training opportunities to motivate them.
Correct Answer
Perks
Your Answer
Perks
True/False
*Question -
The most important information is down the air.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
*Question -
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , What , Whose
Multiple Choice Multiple Answer
*Question -
SWOT stands for
Correct Answer
Strengths AND Weakness , Opportunities , Threats
Your Answer
Strengths AND Weakness , Opportunities , Threats
Select The Blank
*Question -
It is very difficult to attribute a rise of sales due to ________
Correct Answer
Advertising
Your Answer
Advertising
Multiple Choice Single Answer
*Question -
Crisis means an unexpected development that often frightens the :-
Correct Answer
Public
Your Answer
Customer
Select The Blank
*Question -
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24
Multiple Choice Single Answer
*Question -
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA
Multiple Choice Multiple Answer
*Question -
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Select The Blank
*Question -
In Retentive stage the product reaches its________ stage.
Correct Answer
Maturity
Your Answer
Decline
Select The Blank
*Question -
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear
Multiple Choice Single Answer
*Question -
All the releases should start with a :-
Correct Answer
Heading
Your Answer
Heading
True/False
*Question -
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
*Question -
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Coverage
True/False
*Question -
Public relations does not have a strong industry association to guide its growth in a controlled manner.
Correct Answer
True
Your Answer
False
Multiple Choice Single Answer
*Question -
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time
True/False
*Question -
During the press conference it is advisible to only communicate the news it should be one way communication.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :-
Correct Answer
1896
Your Answer
1875
Multiple Choice Multiple Answer
*Question -
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Planning, Creativity,Production , Media and Agency Management , After sales AND Services Management
Multiple Choice Multiple Answer
*Question -
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause
True/False
*Question -
Research shows that 70% of buying decisions are made in store.
Correct Answer
True
Your Answer
True
True/False
*Question -
The Body Copy consists of the main text.
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
The observers are paid to watch and ________
Correct Answer
Write
Your Answer
Write
Multiple Choice Single Answer
*Question -
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced
Select The Blank
*Question -
More and more people began to read newspaper and ________
Correct Answer
Magzine
Your Answer
Magzine
Multiple Choice Multiple Answer
*Question -
The spokesperson should have following skills :-
Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Multiple Choice Single Answer
*Question -
The corporate identity of an organisation is sum of all :-
Correct Answer
Visual cues
Your Answer
Social workforce
True/False
*Question -
Internet is part of electronic media
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
The process of identifying and advertising to a group of prime prospect is called as
Correct Answer
Target Marketing
Your Answer
Target Marketing
True/False
*Question -
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
*Question -
A Public Relation professional who counted over 500 different definitions for PR was known as :-
Correct Answer
Rex Harlow
Your Answer
Dennis Martin
Multiple Choice Single Answer
*Question -
Public information came into the exsitence at the time of ancient egyptians which are :-Correct Answer
5000 years ago
Your Answer
5000 years ago
Multiple Choice Multiple Answer
*Question -
Adams legacy also inculded :-
Correct Answer
Newspaper essays , Speeches , Parades
Your Answer
Newspaper essays , Speeches , Posters
Multiple Choice Single Answer
*Question -
Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer
Counsellors
Your Answer
Counsellors
Select The Blank
*Question -
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear
Select The Blank
*Question -
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL
True/False
*Question -
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Organization
Multiple Choice Multiple Answer
*Question -
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer
Multiple Choice Multiple Answer
*Question -
Research planning includes
Correct Answer
Designing a Question naire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a Question naire , Data Collection , Tabulation, Analysis and Results
Multiple Choice Single Answer
*Question -
People are good at :-
Correct Answer
Reacting
Your Answer
Reacting
Multiple Choice Multiple Answer
*Question -
Culture means
Correct Answer
Values , Perception , Beliefs
Your Answer
Values , Perception , Beliefs
Select The Blank
*Question -
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24
True/False
*Question -
In the style always use a passive voice
Correct Answer
False
Your Answer
True
Multiple Choice Single Answer
*Question -
The Body Copy is also called as
Correct Answer
Main Text
Your Answer
Text
Multiple Choice Single Answer
*Question -
In every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :-
Correct Answer
One to many communication
Your Answer
Public Speech
Multiple Choice Multiple Answer
*Question -
The financial information can be reached by the way of :-
Correct Answer
Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer
Annual General Report , Quaterly Reports , Share Prices
Match The Following
*Question -
Correct Answer
Your Answer
Promoting AND Elaborating events
Boston Massacre
Pamphlet
Public Relation Startegies
Publications
Publications
Persuasive communication
Western Social
Newspaper
Harvard
Pamphlet
Western Social
Select The Blank
*Question -
Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer
Message
Your Answer
Message
Multiple Choice Multiple Answer
*Question -
In advertsement collateral material refers to
Correct Answer
Brochures , Video Tapes , Product Leaflets
Your Answer
Insertions , Brochures , Product Leaflets
Select The Blank
*Question -
The video tele conference of J AND J was of ________ minutes.
Correct Answer
90
Your Answer
90
True/False
*Question -
The print media consists of newspaper and magzines.
Correct Answer
True
Your Answer
True
True/False
*Question -
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False
Match The Following
*Question -
Correct Answer
Your Answer
Invitations
Reporter
Editor, Journalist
Photographs
Invitation
TV Crew
Media Events
Press Conference
Technicians
Reminder calls
Editor, Journalist
Press Conference
Multiple Choice Multiple Answer
*Question -
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Speeches , Books , Pamphlets
Multiple Choice Multiple Answer
*Question -
Researching, conducting and evaluating on a continual basis are program of action. These are done to achieve public understanding, these may also include :-
Correct Answer
Marketing , Financial fund raising , Employee Community
Your Answer
Marketing , Financial fund raising , Employee Community
Multiple Choice Multiple Answer
*Question -
There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis
Select The Blank
*Question -
In print media rates depends upon the size, Colour and ________
Correct Answer
Position
Your Answer
Position
Select The Blank
*Question -
Traditionally the PR program is divided into ________.
Correct Answer
Internal AND External programs
Your Answer
Internal AND External programs
Multiple Choice Single Answer
*Question -
Advertisers describe consumer audience through
Correct Answer
Demographics
Your Answer
Phsycological
Select The Blank
*Question -
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Coverage
True/False
*Question -
Public relations does not have a strong industry association to guide its growth in a controlled manner.
Correct Answer
True
Your Answer
False
Multiple Choice Single Answer
*Question -
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time
True/False
*Question -
During the press conference it is advisible to only communicate the news it should be one way communication.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :-
Correct Answer
1896
Your Answer
1875
Multiple Choice Multiple Answer
*Question -
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Planning, Creativity,Production , Media and Agency Management , After sales AND Services Management
Multiple Choice Multiple Answer
*Question -
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause
True/False
*Question -
Research shows that 70% of buying decisions are made in store.
Correct Answer
True
Your Answer
True
True/False
*Question -
The Body Copy consists of the main text.
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
The observers are paid to watch and ________
Correct Answer
Write
Your Answer
Write
Multiple Choice Single Answer
*Question -
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced
Select The Blank
*Question -
More and more people began to read newspaper and ________
Correct Answer
Magzine
Your Answer
Magzine
Multiple Choice Multiple Answer
*Question -
The spokesperson should have following skills :-
Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Multiple Choice Single Answer
*Question -
The corporate identity of an organisation is sum of all :-
Correct Answer
Visual cues
Your Answer
Social workforce
True/False
*Question -
Internet is part of electronic media
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
The process of identifying and advertising to a group of prime prospect is called as
Correct Answer
Target Marketing
Your Answer
Target Marketing
True/False
*Question -
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
*Question -
A Public Relation professional who counted over 500 different definitions for PR was known as :-
Correct Answer
Rex Harlow
Your Answer
Dennis Martin
Multiple Choice Single Answer
*Question -
Public information came into the exsitence at the time of ancient egyptians which are :-Correct Answer
5000 years ago
Your Answer
5000 years ago
Multiple Choice Multiple Answer
*Question -
Adams legacy also inculded :-
Correct Answer
Newspaper essays , Speeches , Parades
Your Answer
Newspaper essays , Speeches , Posters
Multiple Choice Single Answer
*Question -
Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer
Counsellors
Your Answer
Counsellors
Select The Blank
*Question -
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear
Select The Blank
*Question -
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL
True/False
*Question -
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Organization
Multiple Choice Multiple Answer
*Question -
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer
Multiple Choice Multiple Answer
*Question -
Research planning includes
Correct Answer
Designing a Question naire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a Question naire , Data Collection , Tabulation, Analysis and Results
Multiple Choice Single Answer
*Question -
People are good at :-
Correct Answer
Reacting
Your Answer
Reacting
Multiple Choice Multiple Answer
*Question -
Culture means
Correct Answer
Values , Perception , Beliefs
Your Answer
Values , Perception , Beliefs
Select The Blank
*Question -
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24
True/False
*Question -
In the style always use a passive voice
Correct Answer
False
Your Answer
True
Multiple Choice Single Answer
*Question -
The Body Copy is also called as
Correct Answer
Main Text
Your Answer
Text
Multiple Choice Single Answer
*Question -
In every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :-
Correct Answer
One to many communication
Your Answer
Public Speech
Multiple Choice Multiple Answer
*Question -
The financial information can be reached by the way of :-
Correct Answer
Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer
Annual General Report , Quaterly Reports , Share Prices
Match The Following
*Question -
Correct Answer
Your Answer
Promoting AND Elaborating events
Boston Massacre
Pamphlet
Public Relation Startegies
Publications
Publications
Persuasive communication
Western Social
Newspaper
Harvard
Pamphlet
Western Social
Select The Blank
*Question -
Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer
Message
Your Answer
Message
Multiple Choice Multiple Answer
*Question -
In advertsement collateral material refers to
Correct Answer
Brochures , Video Tapes , Product Leaflets
Your Answer
Insertions , Brochures , Product Leaflets
Select The Blank
*Question -
The video tele conference of J AND J was of ________ minutes.
Correct Answer
90
Your Answer
90
True/False
*Question -
The print media consists of newspaper and magzines.
Correct Answer
True
Your Answer
True
True/False
*Question -
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False
Match The Following
*Question -
Correct Answer
Your Answer
Invitations
Reporter
Editor, Journalist
Photographs
Invitation
TV Crew
Media Events
Press Conference
Technicians
Reminder calls
Editor, Journalist
Press Conference
Multiple Choice Multiple Answer
*Question -
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Speeches , Books , Pamphlets
Multiple Choice Multiple Answer
*Question -
Researching, conducting and evaluating on a continual basis are program of action. These are done to achieve public understanding, these may also include :-
Correct Answer
Marketing , Financial fund raising , Employee Community
Your Answer
Marketing , Financial fund raising , Employee Community
Multiple Choice Multiple Answer
*Question -
There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis
Select The Blank
*Question -
In print media rates depends upon the size, Colour and ________
Correct Answer
Position
Your Answer
Position
Select The Blank
*Question -
Traditionally the PR program is divided into ________.
Correct Answer
Internal AND External programs
Your Answer
Internal AND External programs
Multiple Choice Single Answer
*Question -
Advertisers describe consumer audience through
Correct Answer
Demographics
Your Answer
Phsycological
Advertising and Public Relations - 3
LIST OF ATTEMPTED QUESTION -S AND ANSWERS
elect The Blank
*Question -
Tapping groups attitudes is called as ________.
Correct Answer
Channeling
Your Answer
Channeling
Multiple Choice Multiple Answer
*Question -
In DAGMAR model the different stages are:
Correct Answer
Awareness , Comprehension , Conviction
Your Answer
Awareness , Comprehension , Conviction
True/False
*Question -
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False
Select The Blank
*Question -
Story-board corresponds to the layout which is illustrated ________
Correct Answer
Frame by Frame
Your Answer
Frame by Frame
Select The Blank
*Question -
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words
Multiple Choice Single Answer
*Question -
A number of agencies are now focusing on :
Correct Answer
Research
Your Answer
Consumers
True/False
*Question -
The market share fell from 37 % to 23%.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
Those who work for the organization are called as :-
Correct Answer
Internal Public
Your Answer
Internal Public
Multiple Choice Single Answer
*Question -
The following "firsts" were observed during the period :-
Correct Answer
1900-1921
Your Answer
1900-1921
Multiple Choice Single Answer
*Question -
Advertising that is delivered directly to the consumer by mail refers to
Correct Answer
Direct Mail
Your Answer
Direct Mail
Multiple Choice Multiple Answer
*Question -
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Television AND Radio Channels , Websites , Advertisements
Multiple Choice Single Answer
*Question -
The spokesperson should be :-
Correct Answer
People friendly
Your Answer
Smart AND Intellegent
Select The Blank
*Question -
The internal publication which was a 4 page news letter was called as ________.
Correct Answer
Update
Your Answer
Update
Multiple Choice Multiple Answer
*Question -
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
Headline , Double spaced , Written in a perfect square
Multiple Choice Single Answer
*Question -
Invitations for press conferences should be always :-
Correct Answer
Typed
Your Answer
Typed
True/False
*Question -
In the style always use a passive voice
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
*Question -
Pope Urban II used communication systems which involved :-
Correct Answer
Writing , Word of Mouth , Slogans AND Symbols
Your Answer
Writing , Word of Mouth , Slogans AND Symbols
Multiple Choice Multiple Answer
*Question -
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer
Multiple Choice Single Answer
*Question -
A crisis often gathers momentum with great :-
Correct Answer
Rapidity
Your Answer
Speed
Multiple Choice Multiple Answer
*Question -
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action
True/False
*Question -
In all press conferences there is a demonstration of the product.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
*Question -
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Hoardings , Books , Pamphlets
Match The Following
*Question -
Correct Answer
Your Answer
Motivation
Monetary, Emotional Return
Monetary, Emotional Return
External Public
Media, Suppliers, Trade Associations
Media, Suppliers, Trade Associations
Advertisement
To inform Potential buyers
To inform Potential buyers
Maintaining Relationships
Long term associations
Long term associations
Select The Blank
*Question -
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Chance
True/False
*Question -
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False
True/False
*Question -
Abraham Maslow was a great Philosopher.
Correct Answer
False
Your Answer
True
True/False
*Question -
The better informed employees are likely to spread damaging misinformation.
Correct Answer
False
Your Answer
True
Multiple Choice Single Answer
*Question -
A successful advertisment works when it fulfills desire and
Correct Answer
Need
Your Answer
Need
Select The Blank
*Question -
Do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes.
Correct Answer
Disasters
Your Answer
Disasters
Select The Blank
*Question -
The The release should end with ' -30-' or ________
Correct Answer
"****"
Your Answer
"****"
Multiple Choice Single Answer*Question -
Advertsment actually grew up after theCorrect Answer
Second World War
Your Answer
First World War
Match The Following
*Question -
Correct Answer
Your Answer
Media Strategy
Determine Geographic spread
Determine Geographic spread
Print Media
Newspapers AND Magazines
Newspapers AND Magazines
Electronic Media
Redio, Television
Redio, Television
Media Objective
Target Audience, Reach AND Frequency
Target Audience, Reach AND Frequency
True/False
*Question -
Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts.
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
In communication process the source ________ the messages.
Correct Answer
Encodes
Your Answer
Encodes
Multiple Choice Single Answer
*Question -
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time
Multiple Choice Multiple Answer
*Question -
Expert communicators use a number of devices such as :-
Correct Answer
Drama , Statistics , Examples
Your Answer
Statistics , Examples , Shows
Multiple Choice Multiple Answer
*Question -
In nineteenth century food processing industry began famous and reputed names which came into lime light were
Correct Answer
Nestles , Cadburys , Kellogs
Your Answer
Nestles , Cadburys , Kellogs
Multiple Choice Multiple Answer
*Question -
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Trade Publications , Industrial Magzines , Professional Magzines
Select The Blank
*Question -
You may work within a ________ constrained by policies and procedures.
Correct Answer
Hierarchy
Your Answer
Hierarchy
Multiple Choice Multiple Answer
*Question -
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Direct , Simply expressed , Contains one primary data
Select The Blank
*Question -
The advocacy model was built during the middle of ________ century.
Correct Answer
20th
Your Answer
18th
Select The Blank
*Question -
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL
Multiple Choice Multiple Answer
*Question -
A number of activities at the community level that are practised are :-
Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Your Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Multiple Choice Single Answer
*Question -
Media agencies handles:
Correct Answer
Media Planning AND Buying
Your Answer
Media Planning AND Buying
True/False
*Question -
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False
True/False
*Question -
The spokesperson should be Verbose.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
Check for the passage ways, door ways, and elevators large enough to accommodate :-Correct Answer
Bulky equipment
Your Answer
Bulky equipment
elect The Blank
*Question -
Tapping groups attitudes is called as ________.
Correct Answer
Channeling
Your Answer
Channeling
Multiple Choice Multiple Answer
*Question -
In DAGMAR model the different stages are:
Correct Answer
Awareness , Comprehension , Conviction
Your Answer
Awareness , Comprehension , Conviction
True/False
*Question -
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False
Select The Blank
*Question -
Story-board corresponds to the layout which is illustrated ________
Correct Answer
Frame by Frame
Your Answer
Frame by Frame
Select The Blank
*Question -
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words
Multiple Choice Single Answer
*Question -
A number of agencies are now focusing on :
Correct Answer
Research
Your Answer
Consumers
True/False
*Question -
The market share fell from 37 % to 23%.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
Those who work for the organization are called as :-
Correct Answer
Internal Public
Your Answer
Internal Public
Multiple Choice Single Answer
*Question -
The following "firsts" were observed during the period :-
Correct Answer
1900-1921
Your Answer
1900-1921
Multiple Choice Single Answer
*Question -
Advertising that is delivered directly to the consumer by mail refers to
Correct Answer
Direct Mail
Your Answer
Direct Mail
Multiple Choice Multiple Answer
*Question -
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Television AND Radio Channels , Websites , Advertisements
Multiple Choice Single Answer
*Question -
The spokesperson should be :-
Correct Answer
People friendly
Your Answer
Smart AND Intellegent
Select The Blank
*Question -
The internal publication which was a 4 page news letter was called as ________.
Correct Answer
Update
Your Answer
Update
Multiple Choice Multiple Answer
*Question -
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
Headline , Double spaced , Written in a perfect square
Multiple Choice Single Answer
*Question -
Invitations for press conferences should be always :-
Correct Answer
Typed
Your Answer
Typed
True/False
*Question -
In the style always use a passive voice
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
*Question -
Pope Urban II used communication systems which involved :-
Correct Answer
Writing , Word of Mouth , Slogans AND Symbols
Your Answer
Writing , Word of Mouth , Slogans AND Symbols
Multiple Choice Multiple Answer
*Question -
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer
Multiple Choice Single Answer
*Question -
A crisis often gathers momentum with great :-
Correct Answer
Rapidity
Your Answer
Speed
Multiple Choice Multiple Answer
*Question -
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action
True/False
*Question -
In all press conferences there is a demonstration of the product.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
*Question -
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Hoardings , Books , Pamphlets
Match The Following
*Question -
Correct Answer
Your Answer
Motivation
Monetary, Emotional Return
Monetary, Emotional Return
External Public
Media, Suppliers, Trade Associations
Media, Suppliers, Trade Associations
Advertisement
To inform Potential buyers
To inform Potential buyers
Maintaining Relationships
Long term associations
Long term associations
Select The Blank
*Question -
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Chance
True/False
*Question -
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False
True/False
*Question -
Abraham Maslow was a great Philosopher.
Correct Answer
False
Your Answer
True
True/False
*Question -
The better informed employees are likely to spread damaging misinformation.
Correct Answer
False
Your Answer
True
Multiple Choice Single Answer
*Question -
A successful advertisment works when it fulfills desire and
Correct Answer
Need
Your Answer
Need
Select The Blank
*Question -
Do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes.
Correct Answer
Disasters
Your Answer
Disasters
Select The Blank
*Question -
The The release should end with ' -30-' or ________
Correct Answer
"****"
Your Answer
"****"
Multiple Choice Single Answer*Question -
Advertsment actually grew up after theCorrect Answer
Second World War
Your Answer
First World War
Match The Following
*Question -
Correct Answer
Your Answer
Media Strategy
Determine Geographic spread
Determine Geographic spread
Print Media
Newspapers AND Magazines
Newspapers AND Magazines
Electronic Media
Redio, Television
Redio, Television
Media Objective
Target Audience, Reach AND Frequency
Target Audience, Reach AND Frequency
True/False
*Question -
Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts.
Correct Answer
True
Your Answer
True
Select The Blank
*Question -
In communication process the source ________ the messages.
Correct Answer
Encodes
Your Answer
Encodes
Multiple Choice Single Answer
*Question -
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time
Multiple Choice Multiple Answer
*Question -
Expert communicators use a number of devices such as :-
Correct Answer
Drama , Statistics , Examples
Your Answer
Statistics , Examples , Shows
Multiple Choice Multiple Answer
*Question -
In nineteenth century food processing industry began famous and reputed names which came into lime light were
Correct Answer
Nestles , Cadburys , Kellogs
Your Answer
Nestles , Cadburys , Kellogs
Multiple Choice Multiple Answer
*Question -
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Trade Publications , Industrial Magzines , Professional Magzines
Select The Blank
*Question -
You may work within a ________ constrained by policies and procedures.
Correct Answer
Hierarchy
Your Answer
Hierarchy
Multiple Choice Multiple Answer
*Question -
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Direct , Simply expressed , Contains one primary data
Select The Blank
*Question -
The advocacy model was built during the middle of ________ century.
Correct Answer
20th
Your Answer
18th
Select The Blank
*Question -
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL
Multiple Choice Multiple Answer
*Question -
A number of activities at the community level that are practised are :-
Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Your Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Multiple Choice Single Answer
*Question -
Media agencies handles:
Correct Answer
Media Planning AND Buying
Your Answer
Media Planning AND Buying
True/False
*Question -
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False
True/False
*Question -
The spokesperson should be Verbose.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
Check for the passage ways, door ways, and elevators large enough to accommodate :-Correct Answer
Bulky equipment
Your Answer
Bulky equipment
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
*Question -
As world becomes a ________ place, where news travel with great speed.
Correct Answer
Smaller
Your Answer
Tiny
Multiple Choice Single Answer
*Question -
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program
Multiple Choice Single Answer
*Question -
Crisis communication staff needs to be throughly trained to work together as a :-
Correct Answer
Team
Your Answer
Good communicator
Select The Blank
*Question -
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words
Select The Blank
*Question -
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last
Multiple Choice Single Answer
*Question -
The advertising agency plays a key role in:
Correct Answer
Creating advertising
Your Answer
Creating advertising
Select The Blank
*Question -
All large companies develop a ________ identity manual
Correct Answer
Corporate
Your Answer
Corporate
Multiple Choice Single Answer
*Question -
In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer
Prosperity AND Competence
Your Answer
Prosperity AND Competence
Match The Following
*Question -
Correct Answer
Your Answer
1982
America
America
Audio
Philadelphia
Philadelphia
Recovery Campaign
New York
Texas
Situation
Chicago
New York
True/False
*Question -
Influencer acts as a consultant.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
*Question -
There are three type of situtations in which you can paln an interview with a journalist these are :-Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Informal
True/False
*Question -
Internet is part of electronic media
Correct Answer
False
Your Answer
False
True/False
*Question -
The journalist can publish whatever he wants.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
Persuasion is used to change or neutralise hostile :-
Correct Answer
Opinion
Your Answer
Opinion
Multiple Choice Single Answer
*Question -
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales
Multiple Choice Single Answer
*Question -
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA
Multiple Choice Multiple Answer
*Question -
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Direct , Simply expressed , Contains one primary data
Multiple Choice Single Answer*Question -
A corporate identity is very important part of the Company image andCorrect Answer
Communications
Your Answer
Communications
Multiple Choice Multiple Answer*Question -
The filler items should be in paragraph form with :-Correct Answer
Double Spaced margin , Typed , Typed on single page
Your Answer
Typed , Typed on single page , Double Spaced margin
Select The Blank*Question -
Firestone used to sell millions of tyres at the rate of ________.Correct Answer
50$
Your Answer
50$
True/False*Question -
FYI stands for For Your InformationCorrect Answer
True
Your Answer
False
Match The Following*Question -
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Address to specific consumers
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
Multiple Choice Single Answer*Question -
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-Correct Answer
Preferences
Your Answer
Crew
Multiple Choice Multiple Answer*Question -
The spokesperson should have following skills :-Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
True/False*Question -
Research shows that 70% of buying decisions are made in store.Correct Answer
True
Your Answer
True
Multiple Choice Single Answer*Question -
Crisis means an unexpected development that often frightens the :-Correct Answer
Public
Your Answer
Share Holder
True/False*Question -
Good companies always speaks first and performs later.Correct Answer
False
Your Answer
False
Select The Blank*Question -
The production department is responsible for ________ the creative concepts.Correct Answer
Translating
Your Answer
Translating
Select The Blank*Question -
"We very much prefer to see the ________ before they are released", says an editor of an Popular Indian Computer Publication.Correct Answer
Product
Your Answer
Product
Multiple Choice Single Answer*Question -
The following "firsts" were observed during the period :-Correct Answer
1900-1921
Your Answer
1899-1925
True/False*Question -
In the style always use a passive voiceCorrect Answer
False
Your Answer
False
Select The Blank*Question -
Apple computers made their campaign in the year ________ which people were dying to see.Correct Answer
1984
Your Answer
1985
Multiple Choice Multiple Answer*Question -
Culture meansCorrect Answer
Values , Perception , Beliefs
Your Answer
Values , Perception , Beliefs
Multiple Choice Multiple Answer*Question -
Choosing a city for press conference depends upon the level you are working with :-Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business
Multiple Choice Single Answer*Question -
Check for the passage ways, door ways, and elevators large enough to accommodate :-Correct Answer
Bulky equipment
Your Answer
Bulky equipment
Multiple Choice Multiple Answer*Question -
Research planning includesCorrect Answer
Designing a *Question -naire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a territory , Data Collection , Tabulation, Analysis and Results
Multiple Choice Multiple Answer*Question -
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Analysing the facts
True/False*Question -
In all press conferences there is a demonstration of the product.Correct Answer
False
Your Answer
False
True/False*Question -
India is the hope of free world.Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer*Question -
A number of activities at the community level that are practised are :-Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Your Answer
Practicing environment protection drives , Cleaning up the neighbourhood , Organising Blood Camps
Multiple Choice Multiple Answer*Question -
People forget mistakes than brow beaten byCorrect Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations
Select The Blank*Question -
For testing the advertisement, adveretisers uses ________Correct Answer
Focus Groups
Your Answer
Target Audience
Multiple Choice Single Answer*Question -
Marketing plan starts with:Correct Answer
Situation Analysis
Your Answer
SWOT Analysis
Select The Blank*Question -
You may work within a ________ constrained by policies and procedures.Correct Answer
Hierarchy
Your Answer
Hierarchy
Select The Blank*Question -
Tapping groups attitudes is called as ________.Correct Answer
Channeling
Your Answer
Communicators
Multiple Choice Multiple Answer*Question -
The lesson learnt from Tylenol case was :-Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Multiple Choice Single Answer*Question -
Advertisments in those days were laid out like our present dayCorrect Answer
Classified advertisment
Your Answer
Classified advertisment
Select The Blank
*Question -
As world becomes a ________ place, where news travel with great speed.
Correct Answer
Smaller
Your Answer
Tiny
Multiple Choice Single Answer
*Question -
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program
Multiple Choice Single Answer
*Question -
Crisis communication staff needs to be throughly trained to work together as a :-
Correct Answer
Team
Your Answer
Good communicator
Select The Blank
*Question -
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words
Select The Blank
*Question -
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last
Multiple Choice Single Answer
*Question -
The advertising agency plays a key role in:
Correct Answer
Creating advertising
Your Answer
Creating advertising
Select The Blank
*Question -
All large companies develop a ________ identity manual
Correct Answer
Corporate
Your Answer
Corporate
Multiple Choice Single Answer
*Question -
In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer
Prosperity AND Competence
Your Answer
Prosperity AND Competence
Match The Following
*Question -
Correct Answer
Your Answer
1982
America
America
Audio
Philadelphia
Philadelphia
Recovery Campaign
New York
Texas
Situation
Chicago
New York
True/False
*Question -
Influencer acts as a consultant.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
*Question -
There are three type of situtations in which you can paln an interview with a journalist these are :-Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Informal
True/False
*Question -
Internet is part of electronic media
Correct Answer
False
Your Answer
False
True/False
*Question -
The journalist can publish whatever he wants.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
*Question -
Persuasion is used to change or neutralise hostile :-
Correct Answer
Opinion
Your Answer
Opinion
Multiple Choice Single Answer
*Question -
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales
Multiple Choice Single Answer
*Question -
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA
Multiple Choice Multiple Answer
*Question -
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Direct , Simply expressed , Contains one primary data
Multiple Choice Single Answer*Question -
A corporate identity is very important part of the Company image andCorrect Answer
Communications
Your Answer
Communications
Multiple Choice Multiple Answer*Question -
The filler items should be in paragraph form with :-Correct Answer
Double Spaced margin , Typed , Typed on single page
Your Answer
Typed , Typed on single page , Double Spaced margin
Select The Blank*Question -
Firestone used to sell millions of tyres at the rate of ________.Correct Answer
50$
Your Answer
50$
True/False*Question -
FYI stands for For Your InformationCorrect Answer
True
Your Answer
False
Match The Following*Question -
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Address to specific consumers
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
Multiple Choice Single Answer*Question -
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-Correct Answer
Preferences
Your Answer
Crew
Multiple Choice Multiple Answer*Question -
The spokesperson should have following skills :-Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
True/False*Question -
Research shows that 70% of buying decisions are made in store.Correct Answer
True
Your Answer
True
Multiple Choice Single Answer*Question -
Crisis means an unexpected development that often frightens the :-Correct Answer
Public
Your Answer
Share Holder
True/False*Question -
Good companies always speaks first and performs later.Correct Answer
False
Your Answer
False
Select The Blank*Question -
The production department is responsible for ________ the creative concepts.Correct Answer
Translating
Your Answer
Translating
Select The Blank*Question -
"We very much prefer to see the ________ before they are released", says an editor of an Popular Indian Computer Publication.Correct Answer
Product
Your Answer
Product
Multiple Choice Single Answer*Question -
The following "firsts" were observed during the period :-Correct Answer
1900-1921
Your Answer
1899-1925
True/False*Question -
In the style always use a passive voiceCorrect Answer
False
Your Answer
False
Select The Blank*Question -
Apple computers made their campaign in the year ________ which people were dying to see.Correct Answer
1984
Your Answer
1985
Multiple Choice Multiple Answer*Question -
Culture meansCorrect Answer
Values , Perception , Beliefs
Your Answer
Values , Perception , Beliefs
Multiple Choice Multiple Answer*Question -
Choosing a city for press conference depends upon the level you are working with :-Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business
Multiple Choice Single Answer*Question -
Check for the passage ways, door ways, and elevators large enough to accommodate :-Correct Answer
Bulky equipment
Your Answer
Bulky equipment
Multiple Choice Multiple Answer*Question -
Research planning includesCorrect Answer
Designing a *Question -naire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a territory , Data Collection , Tabulation, Analysis and Results
Multiple Choice Multiple Answer*Question -
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Analysing the facts
True/False*Question -
In all press conferences there is a demonstration of the product.Correct Answer
False
Your Answer
False
True/False*Question -
India is the hope of free world.Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer*Question -
A number of activities at the community level that are practised are :-Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Your Answer
Practicing environment protection drives , Cleaning up the neighbourhood , Organising Blood Camps
Multiple Choice Multiple Answer*Question -
People forget mistakes than brow beaten byCorrect Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations
Select The Blank*Question -
For testing the advertisement, adveretisers uses ________Correct Answer
Focus Groups
Your Answer
Target Audience
Multiple Choice Single Answer*Question -
Marketing plan starts with:Correct Answer
Situation Analysis
Your Answer
SWOT Analysis
Select The Blank*Question -
You may work within a ________ constrained by policies and procedures.Correct Answer
Hierarchy
Your Answer
Hierarchy
Select The Blank*Question -
Tapping groups attitudes is called as ________.Correct Answer
Channeling
Your Answer
Communicators
Multiple Choice Multiple Answer*Question -
The lesson learnt from Tylenol case was :-Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Multiple Choice Single Answer*Question -
Advertisments in those days were laid out like our present dayCorrect Answer
Classified advertisment
Your Answer
Classified advertisment
Multiple Choice Single Answer*Question -
All good companies have a manual of :-Correct Answer
Operations
Your Answer
Operations
True/False*Question -
Internet is part of electronic mediaCorrect Answer
False
Your Answer
True
True/False*Question -
Good companies always speaks first and performs later.Correct Answer
False
Your Answer
False
Multiple Choice Single Answer*Question -
The term "Publics" means these are all those :-Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends
Select The Blank*Question -
In print media rates depends upon the size, Colour and ________Correct Answer
Position
Your Answer
Number of words in the ad.
Select The Blank*Question -
For holding a press conference invitations are to be sent and ________ has to be selected.Correct Answer
Venue
Your Answer
Venue
Select The Blank*Question -
The words in your headings will usually be for ________ releaseCorrect Answer
Immediate
Your Answer
Immediate
True/False*Question -
J and J offered a reward of $200,000 for capturing the perpetrators.Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer*Question -
The lesson learnt from Tylenol case was :-Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Multiple Choice Multiple Answer*Question -
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-Correct Answer
Technology Advancements , Social Changes
Your Answer
Social Changes , Financial Changes , Political Changes
Multiple Choice Single Answer*Question -
A PR should always have a track of :-Correct Answer
Bottlenecks
Your Answer
Quality of communication exchange
Multiple Choice Single Answer*Question -
Advertising research is an :-Correct Answer
Information Tool
Your Answer
Information Tool
Multiple Choice Single Answer*Question -
Advertisment copy consists of the body copy, Slogans andCorrect Answer
Head Line
Your Answer
Head Line
True/False*Question -
During the press conference it is advisible to only communicate the news it should be one way communication.Correct Answer
False
Your Answer
True
Select The Blank*Question -
It is the PR practitioners task to ________ and enhance the organisations reputation.Correct Answer
Protect
Your Answer
Build
Select The Blank*Question -
Planning and Implementation are the efforts done by the organization to influence or ________ public Policy.Correct Answer
Change
Your Answer
Improve
Multiple Choice Multiple Answer*Question -
The various types of advertisments areCorrect Answer
Consumer and Retail , National and International , End product or Industrial
Your Answer
Consumer and Retail , National and International , End product or Industrial
Multiple Choice Multiple Answer*Question -
There are three type of situtations in which you can paln an interview with a journalist these are :-Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis
Multiple Choice Multiple Answer*Question -
Another internal roles of PR are that of :-Correct Answer
Teaching , Instructing Executives for clear writing , Effective speaking
Your Answer
Teaching , Instructing Executives for clear writing , Effective speaking
Multiple Choice Single Answer*Question -
Everyone has an image, an individual or an organization. The *Question - is, is it bad orCorrect Answer
Good
Your Answer
Good
Multiple Choice Single Answer*Question -
A press conference should be called when there's a reason for :-Correct Answer
Two way communication
Your Answer
News to tell
Multiple Choice Single Answer*Question -
If there are pictures with the release, use the phrase with :-Correct Answer
Art
Your Answer
Art
Multiple Choice Multiple Answer*Question -
The spokesperson should have following skills :-Correct Answer
Convincing and Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing and Inspiring , Good Orator , Able to address gathering
Multiple Choice Multiple Answer*Question -
Choosing a city for press conference depends upon the level you are working with :-Correct Answer
National , Regional , Business
Your Answer
National , Regional , Global
True/False*Question -
Once you have invited the reporters there is no need to remind them.Correct Answer
False
Your Answer
False
True/False*Question -
The fundamental democracy that played a major role in the American CampaignCorrect Answer
True
Your Answer
True
Multiple Choice Multiple Answer*Question -
The design princples can been arranged by different elements viz.Correct Answer
Balance , Proportion , Sequence
Your Answer
Balance , Proportion , Sequence
Multiple Choice Single Answer*Question -
In a corporate identity if the building is constructed of granite and glass it sends out signals of :-Correct Answer
Prosperity and Competence
Your Answer
Rich and Famous
True/False*Question -
A fact sheet runs into a single pageCorrect Answer
False
Your Answer
False
Multiple Choice Multiple Answer*Question -
The buyers buy for business or non profit motives, these consists ofCorrect Answer
Businesses , Government , Non-Government Organisation
Your Answer
Businesses , Government , Non-Government Organisation
Select The Blank*Question -
Firestone used to sell millions of tyres at the rate of ________.Correct Answer
50$
Your Answer
40$
Select The Blank*Question -
Johnson and Johnson shampoo for kids is an example of ________.Correct Answer
Demographic
Your Answer
Demographic
Match The Following*Question -
Correct Answer
Your Answer
Speakers on Radio and TV
Showcase of Unique abilities
Advertising
Generating Publicity
Good Work of Organization
Long term Business Strategy
Urgent Information to be communicated
Media Community
Media Community
Invite Speakers
Long term Business Strategy
Good Work of Organization
True/False*Question -
Many companies do not use symbols.Correct Answer
True
Your Answer
False
Select The Blank*Question -
Skilful media relations involves treading the fine line between catering for the ________.Correct Answer
Organization
Your Answer
Customers
True/False*Question -
The print media consists of newspaper and magzines.Correct Answer
True
Your Answer
True
Multiple Choice Single Answer*Question -
If press conference does not have the purpose it will result in loss of :-Correct Answer
Credibility
Your Answer
Credibility
Select The Blank*Question -
Public ________ is stronger than legal right or miltary might.Correct Answer
Opinion
Your Answer
Opinion
Multiple Choice Single Answer*Question -
The San Diego and Electric company had placed order with certain :-Correct Answer
Arab companies
Your Answer
Arab companies
Multiple Choice Multiple Answer*Question -
The press kits desgined by Johnson and Johnson included :-Correct Answer
J and J history , Name of top people , Financial results
Your Answer
J and J history , Name of top people , Financial results
Multiple Choice Single Answer*Question -
While scheduling the press conferences be aware of the :-Correct Answer
Media Deadlines
Your Answer
Media Deadlines
Select The Blank*Question -
Organisations use a variety of spokespersons depending upon the ________and the audience.Correct Answer
Message
Your Answer
Message
True/False*Question -
In Mumbai there are reporters who specialize in stories relating to the Government.Correct Answer
False
Your Answer
False
Match The Following*Question -
Correct Answer
Your Answer
Clarity of message
Audience understands the message
Audience understands the message
Expert Communicator
Mass Media endorsements
Mass Media endorsements
Manipulation Techniques
Illogical reasoning
Illogical reasoning
Persuasive speaking
Partial commitment
Partial commitment
Multiple Choice Multiple Answer*Question -
A some what humorous detour on the road of Public Relation history lies in :-Correct Answer
Exaggerations , Real Estate promotion
Your Answer
Exaggerations , Plausible , Uninhabited
Multiple Choice Multiple Answer*Question -
The crisis management team should have the ability of :-Correct Answer
Irregular Hours , No Sleep , Working hours long
Your Answer
Irregular Hours , Working hours long , to handle situation effectively
Select The Blank*Question -
Samples of new safety packaging were ________Correct Answer
Distributed
Your Answer
Distributed
All good companies have a manual of :-Correct Answer
Operations
Your Answer
Operations
True/False*Question -
Internet is part of electronic mediaCorrect Answer
False
Your Answer
True
True/False*Question -
Good companies always speaks first and performs later.Correct Answer
False
Your Answer
False
Multiple Choice Single Answer*Question -
The term "Publics" means these are all those :-Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends
Select The Blank*Question -
In print media rates depends upon the size, Colour and ________Correct Answer
Position
Your Answer
Number of words in the ad.
Select The Blank*Question -
For holding a press conference invitations are to be sent and ________ has to be selected.Correct Answer
Venue
Your Answer
Venue
Select The Blank*Question -
The words in your headings will usually be for ________ releaseCorrect Answer
Immediate
Your Answer
Immediate
True/False*Question -
J and J offered a reward of $200,000 for capturing the perpetrators.Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer*Question -
The lesson learnt from Tylenol case was :-Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Multiple Choice Multiple Answer*Question -
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-Correct Answer
Technology Advancements , Social Changes
Your Answer
Social Changes , Financial Changes , Political Changes
Multiple Choice Single Answer*Question -
A PR should always have a track of :-Correct Answer
Bottlenecks
Your Answer
Quality of communication exchange
Multiple Choice Single Answer*Question -
Advertising research is an :-Correct Answer
Information Tool
Your Answer
Information Tool
Multiple Choice Single Answer*Question -
Advertisment copy consists of the body copy, Slogans andCorrect Answer
Head Line
Your Answer
Head Line
True/False*Question -
During the press conference it is advisible to only communicate the news it should be one way communication.Correct Answer
False
Your Answer
True
Select The Blank*Question -
It is the PR practitioners task to ________ and enhance the organisations reputation.Correct Answer
Protect
Your Answer
Build
Select The Blank*Question -
Planning and Implementation are the efforts done by the organization to influence or ________ public Policy.Correct Answer
Change
Your Answer
Improve
Multiple Choice Multiple Answer*Question -
The various types of advertisments areCorrect Answer
Consumer and Retail , National and International , End product or Industrial
Your Answer
Consumer and Retail , National and International , End product or Industrial
Multiple Choice Multiple Answer*Question -
There are three type of situtations in which you can paln an interview with a journalist these are :-Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis
Multiple Choice Multiple Answer*Question -
Another internal roles of PR are that of :-Correct Answer
Teaching , Instructing Executives for clear writing , Effective speaking
Your Answer
Teaching , Instructing Executives for clear writing , Effective speaking
Multiple Choice Single Answer*Question -
Everyone has an image, an individual or an organization. The *Question - is, is it bad orCorrect Answer
Good
Your Answer
Good
Multiple Choice Single Answer*Question -
A press conference should be called when there's a reason for :-Correct Answer
Two way communication
Your Answer
News to tell
Multiple Choice Single Answer*Question -
If there are pictures with the release, use the phrase with :-Correct Answer
Art
Your Answer
Art
Multiple Choice Multiple Answer*Question -
The spokesperson should have following skills :-Correct Answer
Convincing and Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing and Inspiring , Good Orator , Able to address gathering
Multiple Choice Multiple Answer*Question -
Choosing a city for press conference depends upon the level you are working with :-Correct Answer
National , Regional , Business
Your Answer
National , Regional , Global
True/False*Question -
Once you have invited the reporters there is no need to remind them.Correct Answer
False
Your Answer
False
True/False*Question -
The fundamental democracy that played a major role in the American CampaignCorrect Answer
True
Your Answer
True
Multiple Choice Multiple Answer*Question -
The design princples can been arranged by different elements viz.Correct Answer
Balance , Proportion , Sequence
Your Answer
Balance , Proportion , Sequence
Multiple Choice Single Answer*Question -
In a corporate identity if the building is constructed of granite and glass it sends out signals of :-Correct Answer
Prosperity and Competence
Your Answer
Rich and Famous
True/False*Question -
A fact sheet runs into a single pageCorrect Answer
False
Your Answer
False
Multiple Choice Multiple Answer*Question -
The buyers buy for business or non profit motives, these consists ofCorrect Answer
Businesses , Government , Non-Government Organisation
Your Answer
Businesses , Government , Non-Government Organisation
Select The Blank*Question -
Firestone used to sell millions of tyres at the rate of ________.Correct Answer
50$
Your Answer
40$
Select The Blank*Question -
Johnson and Johnson shampoo for kids is an example of ________.Correct Answer
Demographic
Your Answer
Demographic
Match The Following*Question -
Correct Answer
Your Answer
Speakers on Radio and TV
Showcase of Unique abilities
Advertising
Generating Publicity
Good Work of Organization
Long term Business Strategy
Urgent Information to be communicated
Media Community
Media Community
Invite Speakers
Long term Business Strategy
Good Work of Organization
True/False*Question -
Many companies do not use symbols.Correct Answer
True
Your Answer
False
Select The Blank*Question -
Skilful media relations involves treading the fine line between catering for the ________.Correct Answer
Organization
Your Answer
Customers
True/False*Question -
The print media consists of newspaper and magzines.Correct Answer
True
Your Answer
True
Multiple Choice Single Answer*Question -
If press conference does not have the purpose it will result in loss of :-Correct Answer
Credibility
Your Answer
Credibility
Select The Blank*Question -
Public ________ is stronger than legal right or miltary might.Correct Answer
Opinion
Your Answer
Opinion
Multiple Choice Single Answer*Question -
The San Diego and Electric company had placed order with certain :-Correct Answer
Arab companies
Your Answer
Arab companies
Multiple Choice Multiple Answer*Question -
The press kits desgined by Johnson and Johnson included :-Correct Answer
J and J history , Name of top people , Financial results
Your Answer
J and J history , Name of top people , Financial results
Multiple Choice Single Answer*Question -
While scheduling the press conferences be aware of the :-Correct Answer
Media Deadlines
Your Answer
Media Deadlines
Select The Blank*Question -
Organisations use a variety of spokespersons depending upon the ________and the audience.Correct Answer
Message
Your Answer
Message
True/False*Question -
In Mumbai there are reporters who specialize in stories relating to the Government.Correct Answer
False
Your Answer
False
Match The Following*Question -
Correct Answer
Your Answer
Clarity of message
Audience understands the message
Audience understands the message
Expert Communicator
Mass Media endorsements
Mass Media endorsements
Manipulation Techniques
Illogical reasoning
Illogical reasoning
Persuasive speaking
Partial commitment
Partial commitment
Multiple Choice Multiple Answer*Question -
A some what humorous detour on the road of Public Relation history lies in :-Correct Answer
Exaggerations , Real Estate promotion
Your Answer
Exaggerations , Plausible , Uninhabited
Multiple Choice Multiple Answer*Question -
The crisis management team should have the ability of :-Correct Answer
Irregular Hours , No Sleep , Working hours long
Your Answer
Irregular Hours , Working hours long , to handle situation effectively
Select The Blank*Question -
Samples of new safety packaging were ________Correct Answer
Distributed
Your Answer
Distributed
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